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YouTube and Blippar app showcase high-performance Audi R8 engine

  • Audi R8 V10 plus rear stripped down to reveal 550PS power plant
  • Video already viewed over 200,000 times on YouTube
  • Intense aural and visual experience captured up close
  • 0-62mph in 3.5 seconds and 197mph top speed (S tronic)
  • New generation R8 V10 plus priced from £124,675 OTR

Audi has taken the back off its new R8 V10 plus supercar for a new video which allows viewers to see its high-performance 550PS engine in action - and hear it roar.

The film, which captures the excitement of the R8 accelerating at full throttle, is available on YouTube - https://www.youtube.com/watch?v=lpB1yR9Sz9Y - and has already been viewed over 200,000 times since it first went live.

Thanks to augmented-reality technology - used for the first time by Audi – users of the free image-recognition app Blippar are able to view this video by simply pointing their phone at print and poster advertisements of the car, instantly bringing 2D photographs to life.

"The new Audi R8 V10 plus pushes boundaries in terms of performance and innovation. The use of Blippar technology allows people to interact immediately with the car, and get under its bonnet in a way they simply would not be able to do with a 2D advertisement alone. The new video content gives car enthusiasts the opportunity to hear the R8 V10 plus being taken to the red line," explains Kristian Dean, National Communications Manager for Audi UK.

"Augmented reality opens up a whole new world of marketing potential, and will only become more exciting as more brands embrace apps such as Blippar. Audi is proud to be one of the first major brands to utilise this new technology - an approach in keeping with the company philosophy of Vorsprung durch Technik."

Article source: www.audi.co.uk

All-new A3 now offers reworked 1.2 TFSI engine with 105 PS and 57.6 mpg capability

  • Significant gains in fuel efficiency and faster acceleration
  • Prices start from £17,905 OTR and rise to £22,760 OTR
  • Available to order now in SE, Sport or S line specification
  • Identical power output to A3 1.6 TDI, 10.3 seconds 0-62mph time and 175 Nm of torque

Already renowned for offering all the refinement of a much larger car, the all-new Audi A3 now has an even more compact engine that also deftly belies its size. With 57mpg potential the latest generation 1.2-litre TFSI petrol unit comes remarkably close to achieving the economy of a TDI without the attendant penalties at the fuel pumps or the diesel surcharge on the company car choice list. A3 1.2 TFSI models are also the most attainable in the range, with prices from £17,905 OTR.

The revised and updated 1.2-litre TFSI exemplifies the philosophy of downsizing and has been designed for low weight. Helped by Audi ultra lightweight construction technology, the all-new A3 equipped with this engine can cover up to six more miles per gallon than its predecessor, regardless of whether it is equipped with the six-speed manual gearbox or optional seven-speed S tronic twin-clutch transmission. Both versions can return up to 57.6mpg according to the combined cycle test.

Thanks to ample 105 PS and 175 Nm outputs, economy isn’t the only string to their bow – the six-speed manual version reaches 62 mph from rest 0.7 seconds quicker than its predecessor at 10.3 seconds without compromising efficiency – CO2 output is now 13 g/km less than before at 114 g/km.

With this sprint time, which is almost half a second quicker than the 1.6 TDI which shares its 105PS power output, and potential economy that comes closer than ever to its outstanding 74.3mpg capability, the new unit offers A3 customers a genuine alternative to taking the TDI route with lower purchase and running costs.

The most diminutive unit in the Audi range achieves its excellent efficiency not only with the help of a start-stop system and energy recuperation, but also through numerous optimisation measures. Its piston rings and crank shaft bearings have been engineered for minimal friction, its aluminium crankcase has its own coolant circuit separate from the cylinder head and a regulated water pump ensures that the water in its block is not circulated immediately after the engine is started, enabling the engine to come up to temperature more quickly.

Common rail injection

The common rail unit injects the fuel at up to 150 bar pressure into the combustion chambers, and its turbocharger has an electric actuator that actuates the wastegate flap particularly quickly and precisely. This enables rapid generation of boost pressure and a decrease in fuel consumption under partial load.

Customers can choose the A3 1.2 TFSI in SE, Sport and S line specification. Standard equipment common to all includes alloy wheels, air conditioning or climate control, the Audi Music Interface (AMI) linked to an electrically retracting colour MMI display screen, Bluetooth connectivity, a Driver’s Information System and preparation for SD card-based satellite navigation. Sport models include larger alloy wheels, front sports seats, sports suspension, the Audi drive select adaptive dynamics system, additional aluminium interior elements and chrome body detailing.

The highest specification S line models benefit from 18-inch partly polished alloy wheels, Xenon Plus headlights with LED-daytime running lights, Biathlon cloth and leather upholstery with S line embossing and contrasting silver stitching, matt brushed aluminium inlays and a flat-bottomed S line steering wheel.

Prices start from £17,905 OTR for the A3 1.2 TFSI with six-speed manual transmission in SE specification and rise to £22,760 OTR for the range-topping S line model with optional S tronic twin-clutch transmission. Ordering is possible now for three-door versions, and will become available for five-door Sportback versions in the summer. First deliveries of three-door versions will begin in May.

Article source: www.audi.co.uk

Audi unveils plug-in hybrid A3 e-tron

The VW Group's petrol/electric plug-in hybrid driveline debuts in Audi's A3 e-tron family hatchback.

Audi unveils plug-in hybrid A3 e-tron
 

Audi has unveiled the first European example of the Volkswagen Group's new parallel plug-in hybrid system in its Audi A3 e-tron model, which goes on sale this year and will make its debut at the 2013 Geneva motor show on March 5. A VW Golf plug-in hybrid will follow in 2015.

This plug-in version of Audi's popular family hatchback uses a 148bhp/184lb ft, 1.4-litre TSI turbocharged four-cylinder petrol engine and a 75kW/243lb ft Volkswagen manufactured electric motor. This combination gives the A3 e-tron a top speed of 138mph, 0-62mph acceleration in 7.6sec, an EU Combined fuel consumption figure of 188.3mpg and carbon dioxide emissions of 35g/km.

"This car has a lot of our effort, technology and know-how in it," said Wolfgang Durheimer, Audi board member. "We are convinced that the plug-in hybrid is the best technology for the next few years."

The plug-in hybrid driveline has been specially built to work with VW's MQB common architecture and is already available in the Mexican-built Jetta in the US. Total system power is 201bhp, torque is 258lb ft and maximum range is 31 miles using battery power alone and 416 miles using petrol and battery power.

The battery is a 8.8kWh Sanyo lithium-ion unit weighing 258lb and displacing 140 litres, which sits under the rear seats and takes three hours to charge using a household supply. The conventional 12-volt service battery is under the boot floor, while the engine, six-speed double-clutch transmission, power electronics, electronic air-conditioning and brake servo units are under the bonnet.

Article source: www.telegraph.co.uk

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Audi A8 L receives its own automotive “Bafta”

Official car of the 2013 EE British Academy Film Awards gets some recognition of its own in industry-acclaimed chauffeur awards.

  • Audi A8 L takes home trophy in £50,000 to £75,000 category
  • Second consecutive win and third overall victory since awards began
  • Priced from £57,650 OTR to £95,440 OTR
  • Engines range from 204 PS 3.0 TDI to 500 PS W12 quattro
  • Audi A8 L hybrid priced at £65,405 OTR

The Audi luxury car that whisked many of the stars of stage, screen and TV to the red carpet last night for the 2013 EE British Academy Film Awards (the BAFTAs) has just attracted some limelight of its own. The long wheelbase A8 L has been voted Chauffeur Car of the Year in the £50,000 to £75,000 category by leading online industry magazine thechauffeur.com.

This year’s Chauffeur Car of the Year category award is the third for the opulent long wheelbase luxury saloon, which also took the top spot in 2005 and 2011. It was bestowed not just on the strength of the car itself, but also by virtue of the successful Audi UK chauffeur programme through which professional drivers can run one on a contract hire basis and benefit from exceptional support.

Paul Gibson, Editor of thechauffeur.com, commented: " The A8 L offers the chauffeur an excellent all-round package. Excellent economy, comfort, all-wheel drive and workable boot space are key factors which helped it clinch the award.”

He added: “ When putting it against its competitors, it was also obvious that the manufacturer’s dedicated chauffeur programme is one of the best in the marketplace.”

James Douglas, Head of Fleet Sales at Audi UK, added: “I am delighted that thechauffeur.com not only believed the A8 was deserving of such a hard fought award, but also saw fit to commend the Audi chauffeur programme which provides access to it. We have gone to great lengths to structure a programme which we believe makes obtaining and running one of our luxury cars as stress-free as driving one, and it is immensely encouraging to know that this specialist title views it so positively.”

Luxury now with even greater efficiency

The excellent economy which was instrumental in the latest victory for the A8 L is commonly associated with the TDI versions, but it can now also be enjoyed in petrol models with even lower CO2 output and the potential for zero emissions driving – the A8 hybrid and A8 L hybrid.

Powered by a 2.0-litre TFSI four cylinder petrol unit working in conjunction with a 40 kW electric motor, the A8 L hybrid can drive using electric power alone at speeds of up to 62 mph. When outright performance takes precedence, outputs of 245 PS and 480 Nm enable acceleration from zero to 62mph in 7.9 seconds and a top speed of 142mph. At the same time, equally important running costs can be kept in check thanks to the potential for in excess of 44 mpg, equating to C02 emissions of 149g/km – the lowest in the A8 L range.

In common with all A8 L models, the hybrid adds 130mm of extra leg room for rear seat passengers, and expands the lavish A8 equipment list to include features such as heated front and outer rear seats, electric sun blinds and deluxe four-zone climate control.

Prices start at £57,650 OTR for the A8 L SE, rising to £95,440 OTR for the flagship 6.3-litre W12 quattro. The A8 L hybrid is priced at £65,545 OTR.

Article source: www.audi.co.uk

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