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Product initiative kicks off in China: Audi is introducing a new generation of electric vehicles and efficient combustion-engine models to the Chinese market, specifically designed to meet the needs of Chinese customers. Leading the way are the Audi Q6L e-tron and Audi Q6L Sportback e-tron – the first localized models based on the PPE – alongside the Audi A5L and Audi A5L Sportback, which are built on the PPC platform. The fully electric Q models and the Audi A5L were officially launched on August 7 during a launch event in Hangzhou. The Audi A5L Sportback has been commercially available since August 1.

PPE models made at Audi FAW NEV Company in Changchun

Based on the Premium Platform Electric (PPE), the Audi Q6L e-tron and Audi Q6L Sportback e-tron stand out for their impressive driving and charging performance, as well as for excellent range and efficiency. In addition to the characteristic extended wheelbase, both models feature a China-specific infotainment system. The Audi A6L e-tron, a further PPE model tailored for China, was unveiled for the first time at Auto Shanghai 2025. The production of these models is handled by Audi FAW NEV Company, a cooperation company between Audi and long-standing partner FAW. The company built a new site in Changchun for this purpose.

Audi A5L and A5L Sportback: next-generation efficiency in combustion models

Together with its partners FAW and SAIC, Audi is launching the next generation of its successful mid-size class with two variants: the Audi A5L with FAW and the Audi A5L Sportback with SAIC. Based on the Premium Platform Combustion (PPC), both models deliver a blend of dynamic driving characteristics and efficiency while offering state-of-the-art driver assistance features.

Article source: www.audi-mediacenter.com

This year’s Audi Summer Concerts have concluded with a performance by accordionist Martynas Levickis. Throughout the series, some 22,000 guests attended a total of 14 unique concerts held at various venues across Ingolstadt. World-renowned classical artists including star violinist Anne-Sophie Mutter and promising newcomers captivated audiences and drew widespread media attention.

A final chord met with resounding applause. Accordionist Martynas Levickis delivered a fitting finale to this year’s Audi Summer Concerts in the Ingolstadt Festival Hall. The 36-year-old Lithuanian star was celebrated by an enthusiastic audience for the captivating sounds he drew from his instrument. Earlier in the evening he presented his own arrangement of George Bizet’s Carmen Suite together with the Deutsche Kammerphilharmonie Bremen and conductor Omer Meir Wellber.

Levickis’s performance marked the conclusion of this year’s Audi Summer Concerts series, once again distinguished by its remarkable diversity and spirit of artistic exploration. In total, 14 concerts attracted roughly 22,000 visitors to various venues across Ingolstadt.

Original production in a unique setting

On the opening day of the Audi Summer Concerts on June 21, guests enjoyed a special treat in an extraordinary setting with a performance by the Arcis Saxophone Quartet and the vocal ensemble LauschWerk. The construction site of the new Museum of Concrete Art and Design Ingolstadt was transformed into a unique venue for the event.

The performance featuring star violinist Midori and the Deutsches Symphonie-Orchester Berlin also received outstanding reviews in the media. A resounding success across the board, the opening concert provided a spectacular start for the entire Audi Summer Concerts series.

Star violinist Anne-Sophie Mutter delights around 1,400 guests

The rush for tickets to see a world star of the classical music scene meant that Anne-Sophie Mutter’s concert with the Royal Philharmonic Orchestra was completely sold out within a few days. The renowned violinist delighted an audience of around 1,400 in Ingolstadt’s Festival Hall with the second violin concerto composed for her by film composer and five-time Oscar winner John Williams.

A lively atmosphere prevailed at the popular open-air classical music concerts on the second weekend of the festival. On two warm summer evenings, about 8,000 guests enjoyed world-class concerts in Klenzepark.

Inspiring the next generation

With special performances for children and young people, Audi continued its tradition of making classical music accessible to the youngest of audiences. At the family concert on July 6, the Aurora Orchestra from London presented their own version of Camille Saint-Saëns’ The Carnival of the Animals, transforming the Ingolstadt Festival Hall into a spectacular sound adventure with movement, stage design, and lighting, complete with goosebump-inducing moments. At the premiere of the commissioned work ADUI und die Kraft der magischen Ringe [“ADUI and the power of the magic rings”] with the Audi Philharmonic Wind Orchestra on July 12, the young concertgoers were actively involved in the creative search for Audi’s missing rings.

“The Audi Summer Concerts were once again an outstanding example of cultural diversity and musical excellence this year,” said Xavier Ros, Member of the Board of Management for Human Resources at AUDI AG. “We are especially delighted with the great response to the offerings for young people. With innovative concert formats, we want to bring people together and inspire the younger generation to take an interest in classical music.”

Audi Summer Concerts 2026: new original production planned

Preparations for the Audi Summer Concerts 2026 are already underway. Among the highlights, an exciting original production with the Georgian Chamber Orchestra Ingolstadt is in the works, which will once again showcase Audi’s spirit of experimentation.

Article source: www.audi-mediacenter.com

The interior of the new Audi Q3 demonstrates how form and function become one. Premium materials, intelligent technologies, and a customizable lighting and sound concept come together to create a driving experience that engages the senses.

Clean lines, intuitive operation, and smart technology are combined into a harmonious entity inside the new Audi Q3. A generously sized application area extends from the doors across the entire width of the dashboard, highlighting the horizontal layout for a maximum sense of space. The calm, clear design of the dashboard continues into the clean, uncluttered console layout. Simple design and a user-focused layout of the cup holders and covered charging tray reflect Audi’s philosophy of “visual clarity.” At the heart of it all is the digital stage: the panoramic display – with the 11.9-inch Audi virtual cockpit plus and a 12.8-inch MMI touch display – features a driver-oriented, curved design. It is complemented by an optional head-up display that projects important information directly into the driver’s field of vision. Flush door handles, carefully coordinated materials with soft-touch surfaces, and chrome details on the switches underscore the vehicle’s visual appeal, tactile quality, and overall comfort.

More space thanks to clever controls

A new steering wheel control unit with two stalks on the steering column has resulted in more storage space in the center console, a new user experience, and a more spacious feel. The lever on the right selects the gear, while the one on the left controls the lighting functions and windshield wiper and cleaning functions. The elimination of the gear selector in the center console frees up space there. This has been used for two cup holders and a large storage compartment under the height-adjustable center armrest. The cooled inductive charging tray with 15 watts of charging power including two USB-C ports can be closed by a sliding cover if desired. Two additional USB-C ports are located in the rear.

Lighting effects create atmosphere

When it gets dark, various lighting packages (ambient light package plus/pro) set the mood in the interior. Marker lights in the dashboard and center console emphasize the interior’s clean lines. Jochen Stumpf, interior lighting systems developer, explains: “We’ve worked with light guides, LED modules, and diffusers here. The light guides transport the light, and the diffuser scatters it so that it appears as a delicate strip in the console.” Indirect ambient lighting beneath the MMI panoramic display and in the doors further accentuates the interior architecture and evokes a sense of lightness. As a new design element, the front doors are now optionally available with large-area illumination. Stumpf adds: “To achieve this effect, over 300 diamond-shaped cutouts of varying sizes are laser-cut into the fabric panel. A light source in the door trim backlights the segments which, due to their different sizes, show a dynamic lighting progression – even when unlocking and locking the Q3.” Customers can choose between 30 different colors, enabling a personalized lighting experience.

Virtually generated surround sound

The optional SONOS premium sound system provides an immersive audio experience with virtually generated surround sound. Twelve high-performance speakers, including a center speaker and a subwoofer, deliver powerful sound with a maximum amplifier output of 420 watts. Volker Seemann from product marketing explains: “Targeted use of sound reflections creates a surround-sound effect that intensifies the spatial perception of sound. Thanks to intelligent signal processing, everyone sitting in the vehicle can enjoy a listening experience tailored to their individual seat.”

Four preconfigured sound profiles are available (neutral, concert, lounge, and podcast), plus a customizable sound profile. Customers also have the option of enhancing their sound experience with features that can be added at any time via Functions on Demand (FoD). The sound function package supplements the selected sound system with three additional features. Bass intensification creates a more precise and powerful bass experience. Automatic level adjustment maintains a constant volume when changing sources, and music revitalization improves the sound of compressed music files.

Sustainably designed interior

A total of nine equipment packages are available for the interior. Fast-growing, resistant timber is used for wood applications. The interior elements in Impressum cloth are made from 100 percent recycled polyester, as are the upholstery fabrics Passage, Impressum, single-color cloth, and microfiber. All textile and microfiber seat covers have been systematically designed using monomaterials so they can later be recycled as single-origin materials in the circular economy, thus eliminating waste and drastically reducing the carbon footprint. Audi produces velvet velour floor mats using Econyl, a completely recycled nylon fiber made from old fishing nets, carpet remnants, and industrial waste. Audi is thus also focusing on a future-oriented and efficient use of resources in the Audi Q3.

Article source: www.audi-mediacenter.com

The A6 Sedan is arriving at authorized retailers this week. It sets standards in design and aerodynamics and makes innovation and comfort in the premium full-size class tangible in every detail. Its exceptionally low drag coefficient of 0.23 is the best value for a combustion-engine production model in Audi history.

The lower the drag, the higher the efficiency. The better the aeroacoustics, the greater the driving comfort. The A6 Sedan excels in both, because for Audi, aerodynamics in combination with background noise play a key role in vehicle development. Audi strives for aesthetic excellence equally in both areas. Strides are made through meticulous attention to detail and are, above all, the result of close collaboration between designers and aerodynamics experts. Their teamwork guarantees success so that form and function can unite in perfect harmony.

Aerodynamics developer Sebastian Weiper explains: “The aerodynamic quality of a vehicle is primarily determined by its basic shape. Thanks to their lower and therefore more aerodynamic body, plus their elongated roof, sedans have a clear advantage here. What’s more, we have used many other measures to achieve the outstanding Cd value of 0.23.”

Exterior designer Francesco d’Amore adds: “The body design of the new Audi A6 Sedan is clear and functional. Its minimalistic design combines elegance and sportiness. The most important design feature is the curve of the upper edge of the window, which flows elegantly and sweepingly from the front side windows into the fixed rear window. That is typical Audi, and it showcases the streamlined body shape of the A6 Sedan.”

Expansive surfaces paired with dynamic lines, which form the quattro blisters that powerfully emerge from the shoulder area, are a core element of Audi design DNA. These features, in combination with the wide track, embody sportiness.

Air curtains: the most important element for aerodynamics at the front

The front is characterized by the large Singleframe grille, whose low position extending to the lower edge of the bumper also contributes to excellent aerodynamics. In addition, a front spoiler in the front bumper reduces front-axle lift and ensures better airflow around the underbody.

A prime example of the collaboration between the designers and aerodynamics experts are the side air intakes at the front, the so-called air curtains. They are used to channel the airflow around the front wheels and side of the vehicle as smoothly as possible. This is not new in principle, but the developers have greatly optimized the large air curtains, which are harmoniously integrated into the front end of the A6 Sedan in terms of both form and function. The three-dimensional design of the striking air intakes improves the airflow, giving the A6 Sedan a powerful, sporty look.

Sebastian Weiper adds: “From an aerodynamics point of view, the air curtains are the most important element at the front. We get the data from Design and optimize it together if necessary for functional reasons. It’s a simultaneous process. When you’ve been working together for a while, you know very well what the other team needs in the process, and you know what solutions will be both popular and effective.”

Vehicle development is founded on close coordination between aerodynamics engineers, part developers, and designers. Intensive communication at an early stage is essential. This involves defining the proportions and concepts for the drive, chassis, and wheels. In iterative processes, the body of the vehicle is optimized – first using simulations, and later using a physical model in the wind tunnel. At Strack – the bridge between the Design and Construction departments – an exact geometric representation of all the surfaces is created digitally, with an accuracy of a hundredth of a millimeter. Computer simulations make it possible to analyze and visualize the air flow patterns around the entire vehicle. Development on the physical model in the wind tunnel and 3D simulations serve as complementary tools.

Edge integrated into the tailgate for optimum stall

In typical Audi fashion, the elongated rear of the A6 Sedan is particularly progressive. With its raised Audi rings and wide light strip, it embodies prestige. The rear has a special feature in that it curves slightly upward at the end. This design is crucial for the outstanding aerodynamics of the A6 Sedan. Together with the hollow groove in front of it, the sharp angle of the trailing edge ensures an optimal stall.

In combination with the large, wide diffuser, the wake area – that is, the airflow turbulence at and behind the rear – is minimized and kept within a perfect range for aerodynamics. The result is an ideal balance between lift at the rear axle and drag, which enhances driving dynamics.

Hidden details

In addition to the obvious functional components, there are also many hidden aerodynamic measures. For instance, two separately controllable cool-air intakes behind the Singleframe grille are part of the sophisticated aerodynamic concept. They ensure optimized airflow around the engine bay. To harness the full potential of this technology, Audi has also optimized the seal between the bumper and the cooling unit, reducing airflow losses in this area by up to 70 percent. To achieve this, the air control elements were made significantly more rigid. The unified interface for the air intake and for engine cooling also contributes to improved airflow around the body.

Furthermore, numerous panels on the underbody ensure controlled and harmonious airflow. These include wheel spoilers and specific covers on the transmission tunnel and rear axle.

With the optional adaptive air suspension, the A6 Sedan offers an additional advantage in aerodynamics. Compared to the standard suspension, the vehicle is 20 millimeters (0.79 in) lower in normal mode (balanced, efficiency, and comfort mode). In dynamic mode, the ride height is lowered by another 10 millimeters (0.39 in) for a sporty driving feel. To reduce drag, the body is also lowered to the low level at higher speeds in balanced and efficiency modes.

Reduced wind and driving noise means increased comfort

The concurrent development of aerodynamics and aeroacoustics has a positive effect on driving comfort: less wind noise enhances the sense of well-being on board. For example, sound insulation in the A6 Sedan has been improved by up to 30 percent compared to the predecessor model. More tightly sealed windows and an optimized door seal result in more pleasant acoustics in the interior and thus a greater feel-good factor. The optional range of acoustic glazing now includes the rear door windows as well as the front side windows. The use of a tailgate seal in the A6 Sedan significantly minimizes wind noise compared to its predecessor as well.

Moreover, all tires 19 inches or larger are equipped with noise absorbers. These are foam rings on the inside of the tire that reduce air vibrations there and thus have a positive effect on the noise level in the vehicle. Newly developed engine and transmission mount bushings make for a smoother and quieter ride. The shape of the gear teeth has also been optimized, which benefits the acoustics of the S tronic.

Article source: www.audi-mediacenter.com