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Audi introduces the Audi Concept C – an all-electric two-seat sports car that embodies the brand’s new design philosophy and paves the way for the future. From every angle, the concept car demonstrates radical simplicity – the core of the new Audi design philosophy. The new Audi brand face features the vertical frame that reimagines the brand’s legacy and a distinctive four-element light signature. The roof concept offers the benefits of a convertible while retaining the essence of a monolithic body style. High-quality materials demonstrate precision in every detail. A minimalist design ensures the interior is free from distractions. The subtle integration of technology and tactile controls create an intuitive and emotional experience.

The Audi Concept C embodies athletic minimalism with a purity of form, precision, and solidity. Tension is created by the interplay of full and restrained surfaces intersected by a single line. Together, these elements define the essence of the architecture.

The vertical frame shapes the front

The vertical frame forms the center of the new front, from which the entire structural volume of the vehicle develops. Inspired by the Auto Union Type C (1936) and the third-generation Audi A6 (2004), it has a clear, upright form that conveys presence and identity. It is a progressive interpretation of Audi’s legacy, showcases the Audi rings, and integrates forward-looking technology. A strong shoulder line defines the volume of the two-seat sports car. Its proportions result from a central-battery layout. The cabin extends far back and sits firmly on the body. An electrically retractable hardtop is used on an Audi roadster for the first time. It is comprised of two roof elements which allow the vehicle to retain a monolithic shape, while also enabling an open-top driving experience. At the rear, clean surfaces and horizontal slats underscore the car’s sporty character.

The Audi Concept C introduces a new light signature featuring four horizontally arranged elements in each headlight and rear light. This design element will define Audi’s visual identity during both day and night, ensuring an unmistakable presence on the road. The exterior of the Audi Concept C is presented in the color “Titanium.” It evokes warm, technical elegance and is inspired by the luster of its namesake metal – a material that embodies precision, lightness, and strength.

Sophisticated atmosphere in the interior

The interior features strong architectural surfaces and clear geometric forms that ensure space for both occupants while subtly placing the driver at the center. Manufactured from anodized aluminum, physical controls provide a tactile experience that reflects mechanical quality – through their appearance, feel, and the unmistakable “Audi click.” The steering wheel forms the core of the refined tactile experience: its characteristics – the round shape, the sophisticated haptic elements, and the Audi rings made out of real metal in the center – are crafted with the utmost technical precision. Every material contributes to the pure and sophisticated atmosphere of the interior. The color palette is also inspired by titanium and exhibits tone-on-tone harmony. Natural materials create a refined, warm, and elevated environment. Indirect ambient lighting with natural hues accurately reveals the materials and enhances the interior design’s evident solidity.

The subtle integration of technology provides an intuitive user experience

Technology enables progress. It is always close by, yet never dominant. Intelligent technologies create a seamless experience that appeals to all senses. The display and operating concept are also aligned with this philosophy. The 10.4-inch foldable center display provides users with relevant information in an intuitive way and in context – tailored to every situation. Together with the haptic controls on the steering wheel and center console, the design achieves clarity and precision in user interaction – the controls are exactly where they are expected to be.

The trailblazer that forges the future of Audi

Going forward, Audi will focus on what matters most: an unmistakable combination of clarity, technicality, intelligence, and emotion. The Audi Concept C marks the beginning of a new design philosophy and thus a defining moment for the four rings. It previews a future production model and will shape further models beyond that.

Article source: www.audi-mediacenter.com

The Audi Q3 has been a well-established bestseller in the premium compact segment for more than ten years. Now the third generation is setting new standards in several respects. In its exterior design, the Q3 conveys confidence and emotion both as an SUV and Sportback. Numerous innovative features turn the Audi Q3 into a digital companion. They provide a first-class user experience and also ensure greater comfort and safety for the driver and other road users thanks to many assistance systems. In addition to the well-balanced suspension, the lighting digitalization also enhances customer benefits. A high degree of personalization and adaptive, high-resolution light functions are made possible with the new micro-LED technology in the digital Matrix LED headlights. Another feature of the new Audi Q3 is an efficient, partially electrified combustion engine with mild-hybrid technology and a plug-in hybrid model with an electric range of up to 119 kilometers.

Gernot Döllner, CEO of AUDI AG: “With a total of more than two million vehicles sold worldwide since the launch of the first generation, the Audi Q3 is one of our best-selling models and has a high status in our product portfolio. With the third generation of the Audi Q3, we are renewing an important model family as part of our product initiative and strengthening our range with a powerful plug-in hybrid and efficient combustion engines. The new model combines efficiency, driving dynamics, and comfort.” In addition to efficient and partially electrified combustion engines, the Audi Q3 offers a new adaptive suspension that enables a balance between comfort and dynamics. Geoffrey Bouquot, Member of the Board of Management for Technical Development at AUDI AG, adds: “With the Audi Q3 interior, we are transferring the digital stage from the full-size class to the compact segment. An innovative operating concept and numerous assistance systems increase safety and comfort and make the Audi Q3 the ideal digital companion for everyday life.”

Compared to its predecessor, the new Audi Q3 has an even more emotional design. The wide Singleframe and the sleekly tapered headlights are fully integrated into the aerodynamic concept.

Viewed from the side, a horizontal shoulder line between the headlights and rear lights visually divides the car into two parts, creating a very special distribution of light and shadow.

In addition to classic SUV advantages like easy entry, excellent visibility, and a practical interior layout, the second generation of the Audi Q3 Sportback combines the strengths of an SUV with the aesthetics of a coupé. Its roofline, which slopes downward from the A-pillar, is 29 millimeters lower than that of the SUV. This gives the Audi Q3 Sportback an even sportier appearance and a faster silhouette.

The rear is adorned with optional digital OLED rear lights, complemented by a continuous LED light strip and the illuminated rings. This level of lighting technology offered in the new
Audi Q3 is available for the first time in the Audi compact segment.

At the front of the Audi Q3, digital Matrix LED headlights feature the micro-LED module used for the first time in this model. The use of this micro-LED technology improves illumination significantly and thus ensures a strong contrast on the road. The light guidance functions are now much more closely linked to the driver assistance functions. The digital daytime running lights with LED technology, consisting of 23 segments per side, create distinctive light signatures that make the vehicle easily recognizable on the road.

In the interior, the new steering wheel control unit means more storage space in the center console, a new user experience, and a better sense of space. The steering wheel control unit integrates two new steering column levers for the first time. The lever on the right serves as a gear selector, the one on the left as a control element for the light functions and windshield wipers. Also for the first time in the compact segment at Audi, it is possible to order acoustic glazing for the front side windows, which makes for better interior acoustics, particularly at high speeds. The 488-liter trunk volume (17.2 cu ft) also demonstrates the practicality of the Audi Q3. With the seat bench folded down, the storage space for the Audi Q3 SUV increases to up to 1,386 liters (48.9 cu ft) (Q3 Sportback to up to 1,289 liters or 45.5 cu ft). The seat bench can be moved lengthwise, and its angle can be adjusted as standard. The Q3 has a towing capacity of up to 2,100 kilograms (approx. 4,630 lb).

The entry-level model in the Audi Q3 family is the 1.5 TFSI with 110 kW2 of output. This four-cylinder gasoline engine is available with mild hybrid technology. The Audi Q3 with the 2.0 TDI engine and 110 kW3 of power is especially well-suited for driving long distances. The plug-in hybrid models – the Audi Q3 SUV e-hybrid4 and Audi Q3 Sportback e-hybrid5– deliver a system output of 200 kW, can charge with up to 50 kW DC under ideal conditions, and are more powerful and efficient than ever before. A high-voltage battery with a gross capacity of 25.7 kWh (net 19.7 kWh) was installed for that purpose.

This enables the Q3 SUV e-hybrid4 to achieve an electric range of up to 119 kilometers in the WLTP test cycle, while the Q3 Sportback e-hybrid5 can drive up to 118 kilometers purely on electric power.

The further developed standard suspension delivers an improved driving experience. The sports suspension and the suspension with two-valve damper control are available as options for an optimally balanced driving experience. One driving assistance highlight is the adaptive driving assistant plus. For even greater safety on the road, an interior camera also monitors the driver for signs of drowsiness and lack of concentration. Trained parking allows customers to teach the Audi Q3 individual parking maneuvers, and the new reverse assist reliably helps you to back out of dead ends.

The new Audi Q3 will launch in October; orders can already be placed. The Audi Q3 SUV TFSI 110 kW2 will be available in Germany at an entry-level price starting at 44,600 euros. The Audi Q3 Sportback TFSI 110 kW6 is priced at 46,450 euros and will launch in November.

Article source: www.audi-mediacenter.com

1. Audi Q3 Sportback e-hybrid 200 kW: Fuel consumption (weighted combined): 2.2–1.7 l/100 km; power consumption (weighted combined): 15.1–14.0 kWh/100 km; CO2 emissions (weighted combined): 50–40 g/km; CO2 class (weighted combined): B; fuel consumption with discharged battery (combined): 6.7–6.0 l/100 km; CO2 class with discharged battery: E

2. Audi Q3 SUV TFSI 110 kW: Fuel consumption (combined): 6.6–6.0 l/100 km; CO2 emissions (combined): 151–137 g/km; CO2 class: E

3. Audi Q3 SUV TDI 110 kW: Fuel consumption (combined): 5.8–5.3 l/100 km; CO2 emissions (combined): 152–139 g/km; CO2 class: E

4. Audi Q3 SUV e-hybrid 200 kW: Fuel consumption (weighted combined): 2.2–1.7 l/100 km; electric power consumption (weighted combined): 15.0–13.9 kWh/100 km; CO2 emissions (weighted combined): 49–39 g/km; CO2 class (weighted combined): B; fuel consumption with a discharged battery (combined): 6.6–6.0 l/100 km; CO2 class with a discharged battery: E

5. Audi Q3 Sportback e-hybrid: Fuel consumption (weighted, combined)*: 2.2–1.7 l/100 km; power consumption (weighted, combined)*: 15.1–14.0 kWh/100 km; CO2 emissions (weighted, combined)*: 50–40 g/km; CO2 class (weighted, combined)*: B; Fuel consumption on discharged battery (combined)*: 6.7–6.0 l/100 km; CO2 class on discharged battery*: E

6. Audi Q3 Sportback TFSI 110 kW:Fuel consumption (combined): 6.7–6.1 l/100 km; combined CO2 emissions (combined) 153–138 g/km: ; CO2-class: E

Combining SUV spaciousness with an elegant Sportback silhouette, the Q6 Sportback e-tron not only boasts a striking and dynamic look but also offers practical advantages for long-distance travel – perfect for summer vacations.

Thanks to its electric range of up to 657 kilometers, advanced driver assistance systems, and adaptive air suspension, even long highway stretches can be covered without frequent charging stops. This makes the Q6 Sportback e-tron ideally suited for road trips and longer car journeys. With 511 liters of trunk volume – expandable to up to 1,373 liters – the Sportback provides ample space for luggage, sports equipment, and camping gear. The additional 64-liter frunk is perfect for smaller bags and travel items that need to be easily accessible. Its high towing capacity of up to 2,400 kilograms also makes the Q6 Sportback e-tron an excellent tow vehicle for trailers and boats.

Advanced charging technology is also particularly beneficial for travelers. At fast-charging stations, up to 265 kilometers of range can be added in just ten minutes. A 21-minute charge from 10 to 80 percent makes travel breaks quick and convenient. During short charging sessions, the car remains air-conditioned, making it a comfortable place to relax in hot weather. While driving, the air conditioning has minimal impact on range. Adaptive air suspension with controlled damping enhances comfort on long journeys by automatically adjusting to the load, ensuring optimal ride height and suspension at all times. This contributes to a smooth and fatigue-free driving experience – ideal for long distances, even on poorly maintained roads.

The Q6 Sportback e-tron also offers first-class entertainment on the road. With the AirConsole gaming platform, Audi brings interactive gaming fun into the car. Passengers can play together on the central MMI touch display or on the MMI passenger display in models with that feature. Popular apps like YouTube and DAZN are available through the integrated app store, providing entertainment especially during charging breaks. With its blend of comfort, spaciousness, range, and modern technologies, the Q6 Sportback e-tron is the perfect travel companion – for all kinds of vacations. From city trips to beach holidays and outdoor adventures, every journey becomes an experience filled with style and comfort.

Article source: www.audi-mediacenter.com

The first series-production model of the newly established AUDI brand, created specifically for the Chinese market – the AUDI E5 Sportback – rolled off the assembly line on August 18 in Anting. Pre-sale for the AUDI E5 Sportback, developed in the strategic partnership between Audi and its Chinese partner SAIC, started on the same day: Customers in China can now preorder the model. The first vehicles will be delivered in September.

Fermín Soneira, CEO of the Audi-SAIC cooperation project, says: “Every vehicle from the AUDI brand embodies the best of both worlds: iconic design, premium quality, technical precision, emotional driving dynamics, combined with China’s cutting-edge technology, innovation and digital ecosystem. With pre-sales now launched alongside production, the E5 Sportback enters the market fully equipped to deliver an uncompromising experience for Chinese customers. This milestone marks the beginning of a new era of ICVs.”

Dedicated production facility for AUDI models

To manufacture AUDI models, the two partners have established a dedicated production facility on the existing SAIC Volkswagen site in Anting, Shanghai. Initially, around 700 employees will produce the AUDI E5 Sportback there. Two additional AUDI models are scheduled to follow within the next two years. The manufacturing operations in Anting are defined by a high degree of automation, state-of-the-art technologies – including machine learning for quality monitoring – and a fully digitalized production management system.

AUDI E5 Sportback: first series model of the new AUDI brand

The four-door AUDI E5 Sportback, is a fully electric fastback, combining dynamic proportions, power outputs of up to 579 kW and a maximum range of 770km. Four distinct powertrains offer rear-wheel or quattro drive for a dynamic driving experience, accelerating from 0-100km/h in up to 3.4 seconds. Built on the new Advanced Digitized Platform (ADP), the E5 Sportback offers next-generation connected vehicle functionality and full-car over the air updates.

Article source: www.audi-mediacenter.com

Product initiative kicks off in China: Audi is introducing a new generation of electric vehicles and efficient combustion-engine models to the Chinese market, specifically designed to meet the needs of Chinese customers. Leading the way are the Audi Q6L e-tron and Audi Q6L Sportback e-tron – the first localized models based on the PPE – alongside the Audi A5L and Audi A5L Sportback, which are built on the PPC platform. The fully electric Q models and the Audi A5L were officially launched on August 7 during a launch event in Hangzhou. The Audi A5L Sportback has been commercially available since August 1.

PPE models made at Audi FAW NEV Company in Changchun

Based on the Premium Platform Electric (PPE), the Audi Q6L e-tron and Audi Q6L Sportback e-tron stand out for their impressive driving and charging performance, as well as for excellent range and efficiency. In addition to the characteristic extended wheelbase, both models feature a China-specific infotainment system. The Audi A6L e-tron, a further PPE model tailored for China, was unveiled for the first time at Auto Shanghai 2025. The production of these models is handled by Audi FAW NEV Company, a cooperation company between Audi and long-standing partner FAW. The company built a new site in Changchun for this purpose.

Audi A5L and A5L Sportback: next-generation efficiency in combustion models

Together with its partners FAW and SAIC, Audi is launching the next generation of its successful mid-size class with two variants: the Audi A5L with FAW and the Audi A5L Sportback with SAIC. Based on the Premium Platform Combustion (PPC), both models deliver a blend of dynamic driving characteristics and efficiency while offering state-of-the-art driver assistance features.

Article source: www.audi-mediacenter.com

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