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• Global deliveries since January at around 503,000 units, up 6.7 per cent
• UK cumulative sales reach almost 50,000, a 9.6 per cent increase over the previous year
• UK April sales figures reach 10,205, up 9.4 per cent on April 2012
• Sales chief Luca de Meo: "Dynamics in North America and Asia support worldwide growth impetus

• Market launch of locally produced Q3 and new-generation Q5 in China

Audi has marked the start of the second quarter with further sales growth. The Ingolstadt-based premium manufacturer sold around 133,500 cars in April, representing an increase of 6.6 per cent compared with the same period in 2012. UK demand for Audi models remains particularly strong - 10,205 sales were recorded here, representing a 9.4 per cent increase on April last year. In total, around 503,000 customers worldwide have chosen a new Audi since the beginning of this year, an increase of 6.7 per cent.

This is the first time that Audi has exceeded the threshold of half a million deliveries after just four months. In particular demand for the new A3 family and the Q3, Q5 and Q7 SUV models strengthened business for the brand with the four rings.

"Given the extremely difficult market situation in Europe, we see our global sales result for April as positive. Especially the USA and China are currently setting the pace for Audi," says Luca de Meo, Member of the Board of Management for Sales and Marketing at AUDI AG. And: "We are further strengthening our position in China with the launch of the locally produced Audi Q3, in a very dynamic segment. Already today, more than every third customer in the Chinese premium market decides in favour of an SUV."

The Q3 went into local production a few weeks ago at the Changchun site as Audi's fourth locally produced model alongside the A6 L, A4 L and Q5. The first units of the compact SUV became available in Chinese dealerships in April. Also the new generation of the Q5, an extremely popular model in China, went into the showrooms last month. Together with the Q7, Audi's SUV sales in China increased by 31.3 per cent to 11,784 units already in April. Also sales of the locally produced A4 L saw strong growth of 19.5 per cent to 10,426 units. Across the entire model range, Audi recorded a growth of 13.1 per cent to 38,710 cars delivered last month. From January to April, Audi handed 141,520 automobiles over to Chinese customers, an increase of 13.9 per cent.

Other markets as well contributed to Audi's continued dynamic growth in the Asia-Pacific region with strong double-digit growth in April. In Japan for example, the brand with the four rings expanded its business by 36.3 per cent to sales of 1,858 cars, in South Korea by 35.7 per cent to 1,711 units and in India by 37.0 per cent to 770 automobiles.

In Europe, however, Audi was also not able to escape the general economic situation: In April, sales in this region decreased by 1.9 per cent to around 65,500 premium automobiles. In France, where Audi had achieved sales growth of 13.7 per cent in the prior-year month, deliveries this April decreased by a similar percentage (-10.2 per cent to 5,648 cars). In Italy, the dip for Audi accounted for 19.4 per cent last month, corresponding to 3,920 units sold. In comparison to the same period last year, this result reflects the negative overall market condition as well as the fact that in April 2012, two new models in the Audi portfolio, the A1 Sportback and the Q3, had just become fully available in this market.

In Germany sales tailed off by 3.7 per cent to 23,411 cars, while Russia (+11.1 per cent to 3,651 cars) and the UK bucked the trend, posting particularly impressive growth among the major European sales markets. In the United Kingdom, the 9.4 per cent increase in demand for Audi models was strengthened by the successful start of the A3 Sportback and the new-generation Q5. In total, European sales for the Audi model range in the first four months of 2013 matched the same period in 2012, with 253,050 units delivered (+/- 0 per cent). This means that the business of Audi AG in Europe is developing in a much more stable way than the region's overall market.

In the USA, Audi of America continued its strong performance of the previous months with substantial growth of 14.2 per cent to 13,157 deliveries in April. The brand was again particularly successful with its full-size models: 467 customers took delivery of a new Audi A8, 30.4 per cent more than in April 2012. This month, the diesel powered version of the brand's flagship became available at US dealers for the first time. As the year progresses, Audi will expand its TDI offensive in the USA with the A6, the A7 and the Q5. Audi's second full-size sedan, the A6, also made good headway in the USA last month, with growth of 21.7 per cent to 1,905 units sold. Also the brand's SUVs continue to be extremely popular with US customers: Audi of America recorded 1,183 deliveries of the Q7 in April (plus 33.4 per cent), and 3,241 of the Q5 (plus 31.6 per cent).

Meanwhile, Mexico has established itself as another growth driver for Audi in North America. With growth of 54.7 per cent to 3,553 units sold from January through April, Audi is the leading premium brand in the Mexican market. In April alone, unit sales climbed by 74.8 per cent compared with the prior-year month, boosted for example by strong demand for the new A3. As of 2016, Audi will produce the Q5 for the world market in the Mexican city of San José Chiapa; last Saturday, the Board of Management of AUDI AG laid the foundation stone for the new car factory there.

Article source: www.audi.co.uk

• Deliveries worldwide at around 147,700 units in March, up 3.0 percent
• UK cumulative sales up 9.7 per cent to 39,242 cars - March sales up 8.0 per cent to 24,913 cars
• Record first quarter also in the United States and China
• Sales chief Luca de Meo: "Successful start for the A3 Sportback"

Ingolstadt, April 8, 2013 - AUDI AG has enjoyed the strongest first quarter in its history: With worldwide deliveries reaching around 369,500 units for January through to March, the company improved on the prior-year quarter by 6.8 per cent.In this period, the automotive manufacturer achieved growth in all of its three main sales regions - Europe, Asia and North America. Unit sales in March played a major role in this respect. Audi handed over around 147,700 cars to customers - 3.0 per cent more than one year earlier. This made the past month the strongest March ever for the Ingolstadt-based manufacturer.

"Building on the first quarter's record deliveries, we want to continue this positive sales trend over the next months, too", says Luca de Meo, Member of the Board of Management for Sales and Marketing at AUDI AG. "The new A3 Sportback will also contribute to this goal. It was successfully introduced in the first markets in February and we are very pleased with the response from the dealerships."

The A1 Sportback, the A4 family and the SUV models in particular provided a further boost in the first quarter of 2013. Worldwide sales of the compact SUV Q3 gained 58.2 per cent year on year, climbing to around 28,550 units, while the Q5 grew by 15.6 per cent to some 56,350 units.

These models also strengthened the Ingolstadt carmaker's business in the European market. Despite the challenging economic environment, Audi achieved a slight increase in deliveries in Europe compared with the first quarter of 2012. Around 187,600 cars (+0.7%) were handed over to their new owners.

In Germany, the sales total for the month of March (24,701 units) was slightly down by 1.7 per cent on the previous year. Over the first three months of the year, Audi reported 59,116 cars sold on its home market, representing a growth rate of 2.0 percent. The most important model remained the A4 Avant. 11,077 customers were handed the keys to their new midsize car between January and March.

Another March sales boost for the UK

Also, in its second-largest market in Europe the company ended the quarter on a positive note compared to the previous year. In the UK, total sales climbed 9.7 per cent to 39,242 units, and March results in particular also showed growth, with Audi exceeding the strong prior-year month yet again by 8.0 per cent (24,913 units).

The markets in Eastern Europe continued to serve up steady growth between January and March (around 14,000 units, +9.1%). In Russia, total deliveries of 8,278 units equated to growth of 15.4 per cent. There, the most popular Audi models are the Q3 and Q5. These two SUV models accounted for 48 percent of Audi sales in Russia in the first quarter.

The market conditions remained tight in Southern Europe. In Italy, Audi's unit sales decreased by 6.4 per cent to 12,096 units in the first three months of 2013, and in France by 8.4 per cent to 14,542 units. In Spain however, deliveries increased slightly by 0.6 per cent on the prior-year quarter, with 10,897 cars sold.

AUDI AG ended the first quarter with a record-breaking start to the year in the United States, too. The success story of the previous months continued in March. Demand for the Ingolstadt manufacturer's models climbed 14.4 per cent to 13,253 cars. In total, Audi delivered 34,186 cars in the United States in the first three months, a gain of 16.0 per cent. Growth was particularly driven by the Q5 and Q7 SUV models, which grew by 37.3 per cent and 48.4 per cent respectively.

The company's flagship model also gained considerably - sales of the A8 rose by 37.3 per cent in the first quarter. The model's diesel version will be appearing in April, signalling the next step in Audi's successful TDI drive in the US. The A8 TDI will be joined by diesel versions of the A6, A7 and Q5 over the course of 2013.

Further countries in the Americas enjoyed double-digit growth in first-quarter deliveries, too. In Mexico, for instance, Audi grew by 48.6 per cent to 2,609 units and in Brazil by 11.1 percent to 1,157 units.

China: 100,000 cars in just three months

In Audi's biggest sales market, in China, the four rings exceeded the threshold of 100,000 units after only three months for the first time in the brand's 25 years in that market. In the first quarter, 102,810 cars were handed over to Audi customers, a gain of 14.2 percent. In March, the rise was at 10.7 percent to 34,864 units.

Between January and March, the A6 L further underscored its position as the most successful business saloon in the Chinese premium segment. Sales of 36,489 units represent an increase of 36.7 per cent. In the coming months, two important market launches will further boost Audi's business in China. The locally produced Q3 will shortly be arriving at the dealerships, followed soon afterwards by the new generation of the Q5.

Audi also enjoyed a strong first quarter in the entire Asia-Pacific region with around 124,200 cars delivered and a growth rate of 14.9 per cent. Various markets contributed to this progress, like South Korea, where sales were up 31.1 per cent. In Japan, sales grew by 17.4 per cent between January and March, while sales in India advanced by 15.3 per cent.

Article source: www.audi.co.uk

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Article source: www.audi.co.uk