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  • Sneak preview of a new Audi model
  • Online stream scheduled for March 27, 2013 at 00:01 CET
  • Unveiling coincides with the launch of Audi MediaTV

Audi Communications is launching its new online channel, Audi MediaTV, with an exclusive sneak preview of a new Audi model. This channel can be accessed as a stream through Audi MediaServices and provides the full Audi Communications video range.

Tune in on March 27, 2013 at 00:01 A.M. (CET) via:

www.audi-mediaservices.com/audimedia.tv

In addition to the stream through Audi MediaServices, you can also find all information on upcoming Audi events and live broadcasts, which will be shown on Audi MediaTV before anywhere else. The new Audi Communications news channel is aired exclusively in English.

Article source: www.audi.co.uk

Five millionth Audi with quattro all-wheel drive rolls off the assembly line at Neckarsulm

  • A6 allroad 3.0 TDI is five millionth Audi with quattro AWD
  • More than 140 quattro variants currently bolster the Audi model range
  • Over 43% of Audi customers chose quattro in 2012

Audi has just proved that there really is safety in numbers by producing its five millionth quattro all-wheel-drive-equipped model – an A6 allroad. The rugged, air-suspended Avant is just one of over 140 variants across the Audi range currently benefiting from this invaluable all-weather grip enhancer, which made the pioneering transition from rally stage to road courtesy of the Vorsprung durch Technik brand back in the Eighties.

“quattro is one of the key pillars of our brand and has been a critical factor in our successful history,” said Rupert Stadler, Chairman of the Board of Management of AUDI AG. “The quattro permanent all-wheel drive system makes it possible to directly experience our ‘Vorsprung durch Technik.’ We are committed to our pioneering role and will continue to develop this advantage with new technologies.”

An instant hit at the 1980 Geneva Motor Show, the 200PS Audi quattro showcased the first mainstream four-wheel-drive system. It triggered the intensive development that has culminated in today’s leading edge Audi all-wheel-drive technology, which instils impressive all-weather traction and exceptionally high limits of adhesion in the latest quattro variants. Last year, more than 43 per cent of Audi customers opted for the added reassurance of quattro, and the Neckarsulm plant in Germany – home of quattro GmbH – equipped one car in every two on the production line with the technology.

Audi quattro: the latest incarnation

A rear axle-mounted multi-plate clutch version of the quattro system currently safely contains Audi models with transversely mounted engines from the Q3 through to the TT, and a further developed version will soon return to the all-new A3 and 300PS S3. Models with longitudinally mounted engines, including the A4, A5, A6, A7, A8 and Q7, divide their torque across all four wheels by way of a self-locking centre differential, the most advanced version of which is the crown gear differential used by RS 4 Avant, RS 5 Coupe and RS 5 Cabriolet models, and soon to feature in the forthcoming RS 6 Avant and RS 7 Sportback models.

The advanced crown gear differential channels power to where it is needed, and away from where it isn’t, more quickly than ever before in the interest of optimal handling composure and agility. Up to 70 per cent of torque can be apportioned to the front axle, and up to 85 per cent channeled to the rear, where in the RS models a sports differential is also on hand to divide power between the rear wheels in the most effective proportions possible.

The latest generation R8 incorporates another variation - a viscous coupling capable of diverting between 15 and 30 per cent of torque to the front wheels, depending on conditions. Located on the front axle, the coupling is powered through a cardan shaft that runs to the front from the transmission through the engine’s crankcase.

Motorsport domination

Since its humble beginnings in 1981, quattro all-wheel drive has monopolised motorsport with formidable performances on track and tarmac. Four titles in the rally world championships (Driver’s & Manufacturers’), three overall victories at Pikes Peak, a championship win in the TransAm (Driver’s & Manufacturers’), two DTM titles, almost 20 national touring car championships (Driver’s & Manufacturers’) and the FIA Touring Car World Cup have been notched up by Audi thanks in no small part to the supreme control and grip supplied by quattro.

Audi quattro in detail – the road to success

The origins of quattro can be traced back to the winter of 1976-77, when a group of Audi engineers conducted test drives in the deep snow in Sweden. A Volkswagen Iltis was also participating for comparison purposes, and despite its mere 75PS output, the leggy all-terrain vehicle easily outran the much more powerful Audi prototypes with their front-wheel drive systems. A few weeks later a small team of engineers led by Dr. Ferdinand Piëch, then the Audi Board Member for Technical Development, began developing an all-wheel-drive car.

Their tour de force, which made the possibility of series production genuinely viable, was a seemingly simple hollow shaft, the integration of which permitted construction of an all-wheel drive system that was virtually tension-free, light, compact and efficient, and that operated without the need for a heavy transfer case or second cardan shaft.

The hollow shaft was a drilled-out secondary shaft in the transmission through which power flowed in two directions. It drove the centre differential from its rearmost end. The other half of drive torque was transferred to the front axle’s differential along an output shaft rotating inside the hollow secondary shaft.

The revolutionary technology made its world debut at Geneva in 1980 in the new Audi quattro, a 200PS sports coupé which was originally destined for production in low volumes. Such was the demand for this now legendary four-wheel-drive crusader, though, that it remained in the model line-up right up until 1991. In 1984 the compact, short wheelbase Sport quattro with 306PS was also added, and in 1986 the first generation model’s manual-locking centre differential was replaced with the Torsen differential (Torsen = torque sensing). This worm gear transmission was capable of variable distribution of drive torque. The next big step came in 2005 with the planetary drive that offered asymmetrical, dynamic distribution of the power.

In parallel, Audi further expanded its line-up of quattro models, and early on in the 1980s elected to offer the system in every model line; the new models were important milestones on Audi’s path to the premium segment in the market. The first TDI with permanent all-wheel-drive appeared in 1993; four years later the technology moved into the compact segment.

Audi quattro – the motorsport connection

In early 1981 the quattro was launched headlong into the world championship scene, and quickly dominated it. Hannu Mikkola of Finland won the first six special stages in the snow on the Monte Carlo Rally, but unfortunately, despite a lead of almost six minutes, had to concede defeat after his car made contact with a wall. By as early as 1982, the quattro had proved itself unbeatable; Audi redefined the benchmark with seven victories and captured the Manufacturers' Championship. The following year Mikkola took home the drivers’ title.

The 1984 season also started off with a bang – the newly recruited two-time world champion Walter Röhrl won the Monte Carlo Rally ahead of his team colleagues Stig Blomqvist (Sweden) and Hannu Mikkola. At the end of the season, Audi took the world Manufacturers’ title as in 1982 and Blomqvist won the drivers’ title. The final car was the Sport quattro S1. It celebrated its greatest triumph in 1987: Walter Röhrl stormed up the 156 curves of Pikes Peak in Colorado, USA, in absolute record time with about 600PS of power at his disposal.

In the following years, Audi shifted its focus to racing touring cars. Starting in 1988 the brand raced in the TransAm series and won the title on its first attempt. In 1990 the brand switched to the German Touring Car Championship, or DTM, and Hans Stuck also took the title here in the first year with the large and powerful V8 quattro.

Audi became the first manufacturer in the history of the German Touring Car Championship to stage a successful defence of its title. Frank Biela rounded off an impressive first season for Audi with a double win in the last race of the season at Hockenheim, succeeding his team-mate Hans-Joachim Stuck - placed third - as champion. In 1996 the A4 quattro Supertouring, with its two-litre, four-cylinder engine, entered seven national championships on three continents – and won them all.

Two years later the European ruling bodies banned all-wheel drive almost completely from touring car races. The Audi balance sheet up to that point read as follows: four titles in the rally world championships, three victories at Pikes Peak, a championship win in the TransAm, two DTM titles, eleven national touring car championships and a touring car world championship.

All-wheel-drive didn’t reappear again in racing until 2012. The hybrid-diesel Audi R18 e-tron quattro interpreted the formula in a new and groundbreaking way – and immediately celebrated a dazzling one-two victory in the Le Mans 24 Hours.

Article source: www.audi.co.uk

YouTube and Blippar app showcase high-performance Audi R8 engine

  • Audi R8 V10 plus rear stripped down to reveal 550PS power plant
  • Video already viewed over 200,000 times on YouTube
  • Intense aural and visual experience captured up close
  • 0-62mph in 3.5 seconds and 197mph top speed (S tronic)
  • New generation R8 V10 plus priced from £124,675 OTR

Audi has taken the back off its new R8 V10 plus supercar for a new video which allows viewers to see its high-performance 550PS engine in action - and hear it roar.

The film, which captures the excitement of the R8 accelerating at full throttle, is available on YouTube - https://www.youtube.com/watch?v=lpB1yR9Sz9Y - and has already been viewed over 200,000 times since it first went live.

Thanks to augmented-reality technology - used for the first time by Audi – users of the free image-recognition app Blippar are able to view this video by simply pointing their phone at print and poster advertisements of the car, instantly bringing 2D photographs to life.

"The new Audi R8 V10 plus pushes boundaries in terms of performance and innovation. The use of Blippar technology allows people to interact immediately with the car, and get under its bonnet in a way they simply would not be able to do with a 2D advertisement alone. The new video content gives car enthusiasts the opportunity to hear the R8 V10 plus being taken to the red line," explains Kristian Dean, National Communications Manager for Audi UK.

"Augmented reality opens up a whole new world of marketing potential, and will only become more exciting as more brands embrace apps such as Blippar. Audi is proud to be one of the first major brands to utilise this new technology - an approach in keeping with the company philosophy of Vorsprung durch Technik."

Article source: www.audi.co.uk

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All-new A3 now offers reworked 1.2 TFSI engine with 105 PS and 57.6 mpg capability

  • Significant gains in fuel efficiency and faster acceleration
  • Prices start from £17,905 OTR and rise to £22,760 OTR
  • Available to order now in SE, Sport or S line specification
  • Identical power output to A3 1.6 TDI, 10.3 seconds 0-62mph time and 175 Nm of torque

Already renowned for offering all the refinement of a much larger car, the all-new Audi A3 now has an even more compact engine that also deftly belies its size. With 57mpg potential the latest generation 1.2-litre TFSI petrol unit comes remarkably close to achieving the economy of a TDI without the attendant penalties at the fuel pumps or the diesel surcharge on the company car choice list. A3 1.2 TFSI models are also the most attainable in the range, with prices from £17,905 OTR.

The revised and updated 1.2-litre TFSI exemplifies the philosophy of downsizing and has been designed for low weight. Helped by Audi ultra lightweight construction technology, the all-new A3 equipped with this engine can cover up to six more miles per gallon than its predecessor, regardless of whether it is equipped with the six-speed manual gearbox or optional seven-speed S tronic twin-clutch transmission. Both versions can return up to 57.6mpg according to the combined cycle test.

Thanks to ample 105 PS and 175 Nm outputs, economy isn’t the only string to their bow – the six-speed manual version reaches 62 mph from rest 0.7 seconds quicker than its predecessor at 10.3 seconds without compromising efficiency – CO2 output is now 13 g/km less than before at 114 g/km.

With this sprint time, which is almost half a second quicker than the 1.6 TDI which shares its 105PS power output, and potential economy that comes closer than ever to its outstanding 74.3mpg capability, the new unit offers A3 customers a genuine alternative to taking the TDI route with lower purchase and running costs.

The most diminutive unit in the Audi range achieves its excellent efficiency not only with the help of a start-stop system and energy recuperation, but also through numerous optimisation measures. Its piston rings and crank shaft bearings have been engineered for minimal friction, its aluminium crankcase has its own coolant circuit separate from the cylinder head and a regulated water pump ensures that the water in its block is not circulated immediately after the engine is started, enabling the engine to come up to temperature more quickly.

Common rail injection

The common rail unit injects the fuel at up to 150 bar pressure into the combustion chambers, and its turbocharger has an electric actuator that actuates the wastegate flap particularly quickly and precisely. This enables rapid generation of boost pressure and a decrease in fuel consumption under partial load.

Customers can choose the A3 1.2 TFSI in SE, Sport and S line specification. Standard equipment common to all includes alloy wheels, air conditioning or climate control, the Audi Music Interface (AMI) linked to an electrically retracting colour MMI display screen, Bluetooth connectivity, a Driver’s Information System and preparation for SD card-based satellite navigation. Sport models include larger alloy wheels, front sports seats, sports suspension, the Audi drive select adaptive dynamics system, additional aluminium interior elements and chrome body detailing.

The highest specification S line models benefit from 18-inch partly polished alloy wheels, Xenon Plus headlights with LED-daytime running lights, Biathlon cloth and leather upholstery with S line embossing and contrasting silver stitching, matt brushed aluminium inlays and a flat-bottomed S line steering wheel.

Prices start from £17,905 OTR for the A3 1.2 TFSI with six-speed manual transmission in SE specification and rise to £22,760 OTR for the range-topping S line model with optional S tronic twin-clutch transmission. Ordering is possible now for three-door versions, and will become available for five-door Sportback versions in the summer. First deliveries of three-door versions will begin in May.

Article source: www.audi.co.uk