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Audi is breaking new ground in the competition for skilled workers and intensifying its “We are Progress" campaign to sharpen its employer brand identity. The campaign’s bold designs and catchy slogans highlight the advantages of the brand with the four rings as an employer. As authentic brand ambassadors, employees represent what makes working at Audi so special. Examples include flexible working models, great career opportunities, and working in an exciting industry. The brand with the four rings primarily recruits talent in the IT and tech sectors.

 

“With this campaign, we are shaping our employer brand identity as an IT and tech company,” says Xavier Ros, Member of the Board of Management for Human Resources at AUDI AG. “Working at Audi means shaping the progress of tomorrow for a digital, sustainable, and electric future. The invention of the car changed the world. Now we are changing it again.”

Positioning Audi as an attractive employer

The new employer campaign focuses on three areas of activity: new work, e-mobility and digitalization, and personal growth. Audi employees represent each of these focuses with their personal stories. The testimonials, in the form of short, poignant quotes, summarize the message each individual has to share. “This campaign is all about the people,” explains Judith Klaes, Director of Recruiting, Employer Branding, and Career Development Programs. “We’re focusing on the areas of activity most relevant to our target group, namely IT and tech talent. And Audi has a lot to offer there.”

The campaign is based on a broad study. Eight hundred people, including Audi employees and students from the relevant areas, participated in a survey last year. Through expert interviews, workshops, and an online survey, Audi identified their most important criteria for choosing an employer to use in the campaign.

Transformation up close and personal in “e-mobility and digitalization”

As Head of Delivery Management Digitalization for Production at Audi, Sebastian is getting an up-close experience of the car manufacturer’s transformation into a tech company. To him, the transformation is fascinating. “Audi is more exciting than ever,” says Sebastian. “Three revolutions are taking place here at once: the digitalization of the industry, the transformation from combustion engines to electric vehicles, and the transformation from a manufacturer to a mobility provider. Today, cars that roll off the assembly line are mobile devices that update automatically and remain in Audi’s digital ecosystem. Being here now and helping shape these changes every day is a great opportunity.”

Flexibility thanks to a “better normal”

Lena works in Internal Communications in Ingolstadt. In the campaign, she represents the area of flexible working environments or “new work”. This activity area highlights how Audi employees can decide to work from almost anywhere. It also emphasizes the good teamwork and culture of trust and appreciation that Audi employees enjoy with one another. For employees with families in particular, flexibility is crucial. “We work very independently in our teams; whatever is best for us and our individual circumstances. That also means my deciding where to live in Germany. As long as we work well with our teams and managers, we have all the freedom we need here – for an employee, that’s real added value,” Lena says.

“Personal growth” even without changing employers

An important consideration when choosing an employer is career opportunities and development possibilities. This is what Buenyamin represents. Starting in production, he now works as an IT Product Manager. “At Audi, digitalization means collecting ideas, not data. Working in a company where I have many opportunities for ongoing personal growth is a great opportunity.” Employees also benefit from international networking within the globally active group.

Effective immediately, potential employees can view these and other testimonials on various online and offline Audi channels. The campaign kicks off on the Audi careers website and social media channels. It will also feature at upcoming events and trade fairs where Audi positions itself as a potential employer.

 
Article source: www.audi-mediacenter.com

Each design is one of a kind: Since unveiling the Audi e-tron in 2018, the brand with the four rings has been fitting prototypes and one-off models with individual decals, Audi’s so-called “livery design” – most recently the S1 Hoonitron and the Formula 1 show car. The brand with the four rings has already presented more than 20 vehicles featuring this special exterior, all designed by Marco dos Santos, who is responsible for Design Branding at Audi. His latest vision now decorates the Audi Q6 e-tron prototype. Marco dos Santos uses his latest decals to explain the philosophy behind the expressive design, how men’s suits factor in, and what makes even a designer nervous.

 

“Audi’s design language is taking the next step with the Q6 e-tron, and we wanted to make that clear in the decals,” says dos Santos. “A vehicle’s architecture and character are always unique and so is each individual decal design. It always starts with deciding which elements on the vehicle you want to highlight and emphasize.” While the new project also draws on previous design elements – such as the neon red color also used on the Audi Q6 e-tron, widely familiar from the memorable decals on the 2018 Audi e-tron – each new model also opens a new chapter. dos Santos remarks. “At Audi, technology and design are inextricably linked and form a single entity. As our technologies become more powerful and precise, this is also visible in our design, choice of materials, and storytelling,” dos Santos explains.

According to dos Santos, the decals translate the vehicle’s technical elements into a memorable visual language. “Basically, we want to start a conversation with the decals.” What makes the design language unique is that this conversation can be held globally. “Certain things are perceived differently in different countries, but in the end, design either works everywhere – or nowhere.”

Shapes have smooth interflow to emphasize key elements

In the case of the Audi Q6 e-tron, large graphics identify the vehicle as a prototype at first glance, which, dos Santos believes, are “always in a very special field of tension.” “When it comes to a prototype, the decals create opportunities for us to converse about the design, which is actually still largely under wraps. This allows us to stay vague, while already nailing down certain aspects.”

Sharp lines and high contrast: Large-scale radial graphics in Gloss Fierce Fuchsia meet a detailed geometric mesh and stripe graphics in Silver. The shapes flow smoothly into one another, emphasizing key elements of the vehicle’s architecture. The lower rocker panel is set off from the body in white, accentuating Audi’s e-tron philosophy, which places emissions-free driving at the heart of the design. The five-arm dynamic rims and the Singleframe that defines Audi’s look are also completely white. Neon red inlays, called the “e-tron Powerstripes”, emphasize the upper area of the rocker panel. As the seat of the battery, this is the beating heart of the fully electrified vehicle.

Another stylish neon red line runs around the rear and highlights the quattro blisters – the body contours that support the flat-sloping D-pillars. The blisters are reminiscent of the original Audi quattro and are a core element of Audi’s design DNA. “Making technology visible” is the name of this central design principle of the brand with the four rings. A close-meshed grid runs along the upper edge of the body, giving the vehicle its technoid profile. The greenhouse is completely set off from the body in black, except the D-pillars.

“The decals have to work from 360 degrees.”

The decal design process is similar for each vehicle. Using detailed renderings from exterior designers, the team works together to decide which elements make up the model and which parts of the body to focus on. The aim is to abstractly reflect and visually reinforce the character of the model through decals. “The original idea always has to remain the guiding principle.”

That is when dos Santos’ design process really begins. With lots of hand-drawn sketches on paper (“I just need that connection between head, pencil, and hand”), the vision is finally translated into the vehicle using image and graphics software. The car is completely covered in decals, a process that takes several days due to the high level of meticulousness and precision required. “This is the moment of truth,” dos Santos elaborates, because “lines that looked straight before no longer appear straight at all on the body due to its many corners and edges.” During this phase of the work, dos Santos says, “a lot is thrown away, rethought, and redesigned.” In the process, dos Santos always has to consider how people will later view his design. “You never know which angle a person will see the Audi Q6 e-tron from for the first time. It’s not like in a movie with a camera, where you get to decide to focus first on this part, then that part. The vehicle is a sculpture. The decals have to work from 360 degrees, around the whole car, all the time.”

In the end, when the livery design has been perfectly matched to the car’s various geometries, dos Santos will have created a custom suit for the model. “It only exists once in the whole world, only for this exact model.”

About Marco dos Santos: Marco dos Santos was born in Munich in 1987 to a German mother and Brazilian father. After graduating from high school, he studied interdisciplinary design in his hometown. He has been working for Audi in Design Branding since 2014 with his main focus on e-tron, AI, and motorsports. Beyond the automotive world, he also works as a freelance designer – creating logos, products, and posters, as well as album covers for gold and platinum artists in the music industry.

 
Article source: www.audi-mediacenter.com

The Audi Summer Tour 2023 will see FC Bayern Munich travel to Asia from July 24 to August 3 ahead of the start of the new season. There, the reigning German champions will meet treble winners Manchester City with former FCB coach Pep Guardiola, among other rivals. New signings Raphaël Guerreiro and Konrad Laimer are among the travelling party. The brand with the four rings is also bringing a new member along: the Audi Q8 e-tron, which is currently being launched in Japan. Other Asian markets will follow. Audi is reflecting the Summer Tour’s color scheme with special decals as a unique homage to FC Bayern.

 

From Tegernsee to Tokyo: After a training camp in Upper Bavaria, FC Bayern Munich is traveling to Asia together with its long-time partner Audi under the motto “A way to inspire”. The first stop on the Audi Summer Tour is Tokyo: At the Audi Football Summit in Japan’s capital, head coach Thomas Tuchel’s team will go up against English champions and Champions League winners Manchester City on July 26 (12:30 p.m., CEST). On July 29, the team faces Japanese top-league club Kawasaki Frontale (12 p.m., CEST). The next day, Germany’s record champion club will fly on to Singapore: At the Singapore Trophy presented by Audi, FC Bayern will face Liverpool FC, managed by coach Jürgen Klopp on August 2 (1:30 p.m., CEST). RTL will broadcast the high-profile friendly matches against Manchester City and Liverpool FC live on free television in Germany at noon. The games, including the match against Kawasaki Frontale, can also be viewed on pay-TV channel Sky. This is the eighth time that the brand with the four rings has given its name to, and partnered with, FC Bayern Munich’s Audi Summer Tour.

“Our partnership with FC Bayern Munich shows: We live progress! We’re also demonstrating this with the Audi Summer Tour in Japan and Singapore, with sporting events and fascinating experiences in strong solidarity with our partner FC Bayern Munich. Asia is of great importance to Audi as our most important growth market. I’m delighted that we are now expanding our product portfolio with the launch of the Audi Q8 e-tron and further strengthening our e-offensive in Asia in the long term,” says Hildegard Wortmann, Member of the Board of Management for Sales and Marketing at AUDI AG.

The Audi Q8 e-tron with the design of the new FC Bayern away jersey

The Audi Q8 e-tron, which will join the FC Bayern Munich team on its trip to Asia, is getting special decals. With the colors black, green, and purple, they reflect the color scheme of the Audi Summer Tour.

Andreas Jung, Executive Board Member responsible for marketing at FC Bayern said: “This year, the Audi Summer Tour offers our fans in Asia the opportunity to experience FC Bayern players live for the first time in five years. We are looking forward to our time in Tokyo and Singapore, where our fan base across the region continues to grow. We want to create even more enthusiasm for soccer there and, together with our partners, inspire people beyond the pitch itself.”

FC Bayern Munich is making its first guest appearance in Japan since 2008; on its last visit to Asia in 2017, the team stopped at China and Singapore.

Top model features over 40 driver assistance systems

As the successor to the electric pioneer, the Audi e-tron, the Audi Q8 e-tron stands out with an optimized drive concept, improved aerodynamics, and higher charging performance and battery capacity. All these innovations make for an increased range up to 600 kilometers (under the WLTP standard) for the Sportback model. The new model from Ingolstadt also offers maximum space and comfort. The features of the Q8 e-tron also meet the demands of discerning Japanese customers, who see the brand with the four rings as a progressive player in the BEV segment.

Among other achievements, the electric SUV and crossover top model sets new standards with its luxury-class interior, which is even brighter thanks to the power panoramic glass roof. Like in all luxury-class models from Audi, the Q8 e-tron also uses the MMI touch response operating system. Practically all the car’s features can be activated via two high-resolution touch displays. In addition, the Audi Q8 e-tron provides drivers with approximately 40 driver assistance systems.

The brand with the four rings and FC Bayern Munich have been partners since 2002; their partnership was recently extended until 2029. Audi has also been a shareholder in FC Bayern München AG since 2011.

 

Article source: www.audi-mediacenter.com

Audi is integrating YouTube, the world’s largest video platform, into selected models’ infotainment systems. By embedding a new app store, customers can intuitively access popular third-party apps through the Multimedia Interface (MMI) via a data link in the vehicle. The YouTube app is now available in the app store for the first time. Video streaming will launch in selected Audi models in the summer of 2023, with other VW Group brands to follow.

 

More than 500 hours of content are uploaded to YouTube every minute. From this month, drivers of selected Audi models can access their chosen content via the YouTube app in their vehicle’s infotainment system. This access is made possible by embedding the new app store, which Audi developed with Volkswagen’s software company CARIAD and its partner HARMAN Ignite. It allows customers to integrate the apps they use every day into their vehicles according to their personal needs. Enabled apps include music, video, gaming, navigation, parking and charging, productivity, weather, and news. Apps such as YouTube are installed directly in Audi’s MMI system – without taking a detour via a smartphone.

Convenience and entertainment during charging stops

Whether during charging stops, driving breaks, or to make waiting more enjoyable – live streams, news, and videos from popular YouTubers can now allow everyone in the vehicle to make the most of their time. The app works just like the YouTube app on a smartphone. After installing the app in the store, it appears in the MMI and is launched by tapping the icon. To meet Audi’s high safety requirements, occupants can only play videos when the vehicle is parked.

In addition, drivers who are also YouTube Premium members will be able to log in and watch ad-free content.

The store for apps: a constantly growing digital ecosystem

YouTube is the first video platform available for download via Audi’s new native store for apps. Audi relies on the cumulative expertise and synergies within the Volkswagen Group to develop complex digital systems like these. Volkswagen’s CARIAD company is working on the project alongside Samsung subsidiary HARMAN. The goal is an open ecosystem of popular apps to make the vehicle a smart companion for users.

A data link is required to use third-party apps such as YouTube and is established via an embedded SIM ­- a permanently integrated SIM card in the vehicle. The mobile costs accrued are billed conveniently in Europe by data volume by Cubic Telecom. Naturally, Audi models will continue to support Android Auto and Apple CarPlay via the optional smartphone interface feature. 

YouTube will be available starting with the 2024 model year in selected models equipped with the latest hardware and software cluster of the third-generation modular infotainment system (MIB 3). Specifically, these are the Audi A4/A5, Q5, A6/A7, A8, Q8 e-tron, and Audi e-tron GT quattro1. From the launch date, these models will be optionally equipped with the store ex-factory throughout the European market, Canada, and the United States. The system will later be rolled out to other regions and other Volkswagen Group brands.

 

Article source: www.audi-mediacenter.com

The Audi TT made design history when the series debuted 25 years ago. A quarter of a century later, Audi Tradition celebrates the iconic sports car in its “State of the ArTT” exhibition. Visitors can see the unique showcase from July 24 to September 24 at the Audi museum mobile in Ingolstadt.

 

There is one car that has to be shown among the TT’s ancestors: the 1995 show car. Audi presented the study at the IAA in Frankfurt in September of that year. And right away, public opinion was clear: The car should go into series production – exactly as it is! So, the decision was made in late 1995 that the Audi TT Coupé would be built. And in 1998, production began. Torsten Wenzel, the exterior designer at Audi who helped translate the study into series production, recalls: “To us, the greatest praise was when the trade press noted appreciatively that little had changed from the study to the series model, although we did, of course, have to adapt several details due to the technical specifications for the series version, including the proportions.” For Wenzel, who owns his own first-generation TT, the TT remains unchanged today, “a drivable sculpture, with the finest surfaces and lines.”

The Audi TT was an innovation with a traditional name

The Ingolstadt-based car manufacturer deliberately deviated from the usual Audi conventions when it named the new sports car back then: The model name “TT” is reminiscent of the legendary Tourist Trophy on the Isle of Man, one of the oldest and most spectacular motorsports events in the world and one where NSU and DKW achieved great success with their motorcycles. With the NSU TT, the Neckarsulm-based car manufacturer had already established a connection to the brand’s motorsports successes on the island in the 1960s. The brand with the four rings then used this double reference when naming the Audi TT. Curator Stefan Felber: “We are also showing some special models from this part of TT history in our summer exhibition.” For example, the 1954 NSU Rennfox, the motorcycle that won the TT Ulster and gave its name to the later NSU models Quickly TT and NSU Prinz TT. Through this lineage, it is ultimately also a predecessor of the Audi TT, a model that was as revolutionary as it was brand-defining.

State of the ArTT – the Audi TT turns 25
July 24 to September 24 at the Audi museum mobile; booking and ticket prices online
In addition to exhibits on the history of the “TT” name, the summer exhibition on the history of the Audi TT itself also features several studies and coupés from all three generations, such as the 2005 Audi TT quattro sport, the 2009 Audi TTS Pikes Peak “Shelly”, the 2013
Audi TT ultra quattro concept, and the winner of the 2017 Audi TT Cup.

 

Article source: www.audi-mediacenter.com

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  3. Audi redefines quick charging: first Audi charging hub in Austria opened in Salzburg
  4. Audi Brussels produces 200,000 all-electric vehicles

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