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auto motor und sport: Audi wins for design and connectivity

Audi took away two category victories in the “Autonis” competition where readers of the renowned automotive magazine auto motor und sport rate the best new car designs. The A1 claimed victory in the Compact Car category, attracting 24.2 percent of the votes; the A6 Avant (34.2 percent) won in the Full-Size category. The readers’ choice 2019 was the 15th year of the automotive magazine’s competition, with 100 models to choose from in ten categories. Its two victories made Audi, together with Porsche, the most successful brand.

The “Car Connectivity Award,” another readers’ choice run by auto motor und sport, focuses on the best connected car technologies. Audi was victorious in three out of eleven categories. As part of the telephone integration, 24.9 percent of the participants rated the Audi connect key in the Q5 the best solution. The adaptive cruise assist took 29.3 percent of the votes in the “Comfort/Convenience Assist Systems” category, and the Audi e-tron 55 quattro won the Connected E-Cars category with 25.1 percent. More than 12,000 readers of auto motor und sport and the sister magazine Moove cast their vote as part of the “Car Connectivity Award.” 
(September 2019)

Auto Bild: Audi A6 best company car in its category

As part of the readers’ choice “Best Company Car,” run by car magazine Auto Bild, the Audi A6 conquered the luxury segment. The company car award is a relatively new competition that was held for the first time in 2018. Readers had a choice of 60 cars altogether in seven categories.
(October 2019)

Gold rush in Cannes: Awards for Audi e-tron film

With two Golden Dolphins, AUDI AG is one of the top winners at this year’s Cannes Corporate Media & TV Awards. The film “Phenomenon / The Change is now” beat off a field of 900 entries and received from the international jury the top awards in the “B2B Marketing Communication Film” and “Event Opening Film” categories. Together with the Berlin-based creative agency HONEST Productions GmbH the emotive film was produced for the world premiere of the Audi e-tron in San Francisco and shows how human perception and consciousness can change through electric mobility.
In addition to the coveted awards on the Côte d’Azur, the production triumphed with two VDA Autovision Ottocars in the “Event Opening Film” (gold award) and “Best Script” (black award) categories, which are presented at the International Motor Show (IAA) in Frankfurt. At the World Media Festivals 2019 in Hamburg, the film won gold in the “Event Opening Film” category and was honored with the GRAND PRIX as best film.
(October 2019)

Annual Multimedia Award: Gold for “Q8 Unleashed – An Audi Original Series” 

At the Annual Multimedia Award, Audi claimed victory in the “Content Marketing” category for its mini-series “Q8 Unleashed – An Audi Original Series” and the accompanying online campaign for the new Audi SUV. The competition has been singling out digital brand communication work from Germany, Austria or Switzerland with gold and silver awards since 1996. “Gold goes to those projects that stand out from the crowd thanks to innovation and outstanding execution, and set trends for the next few years,” said the jury made up of prominent industry members. Together with online agency Namics and production company Kropac Media, Audi’s digital pre-communications campaign piqued the curiosity of media makers, multipliers, bloggers and fans about the Q8 world premiere in Shenzhen in China.
(October 2019)

connect: Audi e-tron rated “very good”

“Masterpiece” – that was the headline above the article in the connect magazine featuring the Audi e-tron 55 quattro. The test ran by the editorial department and its partner P3 Communications focused on all aspects of connectivity: from the user interface, navigation, through to the smartphone app. With 430 out of a total 500 possible points, the Audi e-tronwas the first car ever to be rated “very good” in the connect test. As such, it even exceeded its successful sister model: In early 2019, the A6 earned a “good” rating in the connect test.
(September 2019)

Automotive Brand Contest: Success for the Audi AI:ME app

The renowned German Design Council chose the Audi AI:ME augmented reality app as winner in the “Digital Experience” category. The app presents the showcar Audi AI:ME, which was unveiled at Auto Shanghai in 2019, in a fascinating AR experience. It explains all the important topics, from design through to personalization. The award was presented as part of the Automotive Brand Contest, an international design competition for automobile brands.
(September 2019)

Red Dot Design Award: Audi Korea with award-winning lifestyle events

As part of the Red Dot Design Award 2019, one of the world’s most prestigious design prizes, Audi Korea took away four awards for its activities in lifestyle marketing. Three events took place in 2018 and in April 2019 – in the “Brands and Communication Design” sector they clinched the main prizes in the “Spatial Communication” category. 
Another event from 2018 won in the “Design and Identity” category. Brands from 45 countries with 8,610 projects took part in the Red Dot competition for the best brand and communication design. With the four awards, Audi Korea continues its string of successes in the design sector: The organization had already won with the Red Dot Design Award and the iF Design Award in 2017 and 2018. 
(August 2019)

* Fuel consumption and CO2 emission figures given in ranges depend on the equipment selected
** The collective fuel consumption values of all models named and available on the German market can be found in the list provided at the end of this MediaInfo.

Locally emissions-free and nearly silent in the city, powerful and sporty on country roads, confident on long-distance journeys: The A8 L 60 TFSI e quattro** impresses with its versatile character. With this vehicle, Audi is introducing the plug-in hybrid drive to the luxury class and consistently continuing its electrification strategy. The A8 L variant of the new model, which measures 5.30 meters (17.4 ft) with its extended wheelbase, will be introduced to the European markets in the fall. The A8 as plug-in hybrid with normal wheelbase will be available a few weeks later. The Audi A7 Sportback** and the Q5 50 TFSI e quattro** and Q5 55 TFSI e quattro** SUVs have already been available on the market since September.

Powered by two hearts: an efficient combustion engine and a powerful electric motor

A 3.0 TFSI generates propulsion in the A8 L 60 TFSI e quattro. The turbocharged V6 direct-injection engine with a gasoline particulate filter delivers an output of 250 kW (340 PS) and 500 Nm (368.8 lb-ft) of torque (combined fuel consumption in l/100 km*: 2.7 – 2.5 (87.1 – 94.1 US mpg); combined electric power consumption in kWh/100 km*: 21.2 – 20.9; combined CO2 emissions in g/km*: 61 – 57* (98.2 – 91.7 g/mi)). It is certified according to the latest emission standard Euro 6d temp. A permanently excited synchronous machine (PSM) with a peak output of 100 kW and a peak torque of 350 Nm (258.1 lb-ft) serves as the electric drive.
It is integrated together with the clutch in the eight-gear tiptronic, which transmits the power to all four wheels via the quattro permanent all-wheel drive.

The power electronics converts the direct current from the high-voltage battery (HV) into three-phase current to power the electric motor. During recuperation, it functions as an alternator and feeds direct current back to the lithium-ion battery. The battery is positioned underneath the luggage compartment floor and consists of 104 pouch cells which are allocated to eight modules. The HV battery stores 14.1 kWh of energy and delivers a voltage of 385 V. Its cooling circuit is connected to both the coolant circuit for the air conditioning system and the low-temperature circuit, which also incorporates the electric motor and power electronics. In order to further increase energy efficiency, the standard four-zone deluxe automatic air conditioning works with the heat pump, which uses the waste heat of the high-voltage components. 

The Audi A8 L 60 TFSI e quattro delivers a system power of 330 kW (449 PS) and 700 Nm (516.3 lb-ft) of torque (combined fuel consumption in l/100 km*: 2.7 – 2.5 (87.1 – 94.1 US mpg); combined electric power consumption in kWh/100 km*: 21.2 – 20.9; combined CO2 emissions in g/km*: 61 – 57* (98.2 – 91.7 g/mi)). This high system torque is already available at 1,250 rpm, which is just above idle speed. When both motors work together in boost mode, the flagship confidently accelerates from zero to 100 km/h (62.1 mph) in 4.9 seconds and reaches an electronically governed top speed of 250 km/h (155.3 mph). In accordance with the NEFZ standard, the plug-in A8 consumes just 2.5 liters (94.1 US gal) of fuel per 100 kilometers. The Audi A8 L 60 TFSI e quattro** can drive on electric power up to a speed of 135 km/h (83.9 mph), and its electric cruising range in accordance with the WLTP standard is up to 46 kilometers (28.6 mi). In many countries, its owners benefit from tax advantages or communal road privileges such as free parking or driving in the bus lane.

Intelligent drive modes and the updated predictive efficiency assistant

The driving strategy of the plug-in hybrid drive is designed such that drivers of the A8 can cover a large section of their daily journeys on electric power. The “EV” soft key in the lower of the two MMI displays allows them to decide whether and how they want to adjust the interaction of the two motors at any time. The luxury sedan with plug-in hybrid starts in “EV” mode, where it drives on purely electric power. The combustion engine is engaged only when the driver depresses the accelerator pedal beyond a specific resistance. The pressure point is variable and based on the power from the electric drive that is currently available.

“Hybrid” mode offers two operating modes: “Auto” and “Hold”. In “Auto” mode, the predictive operating strategy is activated automatically when route guidance is started in the MMI navigation plus (standard equipment). In addition, the battery charge is spread intelligently and optimally along the route, with large electric portions in the city and in stop-and-go traffic. Generally speaking, the predictive operating strategy endeavors to drive as far as possible on electric power and to use the available battery charge completely by the time the destination is reached. 

“Hold” mode pursues a different strategy: Here, the available charge state of the battery is kept at the current level with just minimal fluctuations by means of recuperation and by shifting the load point, i.e. with targeted adjustments to the management of the 3.0 TFSI. Following a long-distance journey that is driven the conventional way, for example, this allows the subsequent urban drive to be covered on purely electric power, i.e. without emissions and nearly silent.

The operating strategy of the Audi A8 L 60 TFSI e quattro** uses various pieces of data to plan the management of the drives. The main focus here is always on optimizing ride comfort and energy consumption, as well as keeping CO2emissions to a minimum. When it comes to planning long-distance journeys, the strategy takes the length and profile of the route as well as online traffic information and the driver’s driving style into account. In the short-term forecast, the standard predictive efficiency assist (PEA) system contributes information from the immediate environment taken from the navigation data, for example speed limits, types of roads and uphill and downhill gradients. The data from the camera and radar that monitor the traffic ahead is also included here. 

The phases in which the driver takes their foot off the accelerator pedal are also important for the efficiency of the Audi A8 L 60 TFSI e quattro**. The PEA takes over the regulation in such situations. In addition to the navigation data, it also takes the distance to the car in front into account and then decides between freewheeling with the engine switched off and coasting recuperation, i.e. the recovery of kinetic energy and its conversion into electric energy. The Audi flagship can recover up to 25 kW of power through coasting recuperation.

The electric motor also performs all light and medium brake operations up to 0.3 g, which make up more than 90 percent of all brake operations in everyday customer driving. It only works together with the hydraulic wheel brakes in case of heavier decelerations. Thanks to sophisticated fine tuning, the transition, also known as “blending,” between the electric and hydraulic brakes is virtually imperceptible; the brake pedal can always be modulated precisely and provides good feedback. The Audi A8 L 60 TFSI e quattro achieves up to 80 kW of recuperation power while braking. 

When the adaptive cruise control (ACC) is active, the PEA assists the driver not only with decelerating but also with fuel-efficient acceleration. If the ACC is switched off, the driver receives prompts that indicate when it would be sensible to take their foot off the right-hand pedal. The driver feels an impulse in the active accelerator pedal and sees information displayed in the Audi virtual cockpit (standard) and on the head-up display (optional). Detailed symbols, e.g. for intersections, town signs and traffic driving in front, explain the reason for the reduction in speed.

In the Audi virtual cockpit and on the display of the standard operating system MMI touch response, the driver can view a variety of information on electric driving: power meter, range and the current energy flows of the two drive units. As the central display element, the power meter provides information on the maximum electric performance as well as coasting or braking recuperation, for example.

In addition to the “EV” soft key, the driver of the A8 L 60 TFSI e quattro** has a second way of influencing the ride character: the Audi drive select system. With the “comfort,” “efficiency,” “auto,” and “dynamic” modes, the driver can select the setup of the drive, air suspension and steering. Depending on the settings, the way in which the drives work together changes when the driver depresses the accelerator pedal. When the selector lever is in position “S,” the electric motor assists the 3.0 TFSI with a very pronounced boost function to increase dynamics and agility. In this case, freewheeling in overrun mode is blocked; the electric motor thus recuperates whenever the foot is taken off the right-hand pedal.

Sound for greater safety: the acoustic vehicle alerting system

The Audi A8 L 60 TFSI e quattro** is equipped with a synthetic e-sound as standard to alert pedestrians and cyclists in city traffic. In accordance with the EU guidelines, the acoustic vehicle alerting system (AVAS) can be heard clearly up to 20 km/h (12.4 mph) and gradually fades out as the speed increases. The sound is generated by a small electronics box and output by a loudspeaker in the right wheel arch.

Convenient: charging at home and on the go

The standard equipment of the large plug-in hybrid sedan includes what is known as a mode 3 cable for public charging terminals. Audi customers in Germany can supply their homes with Volkswagen Naturstrom®, which is generated without CO2 emissions and from 100 percent renewable energy sources. Convenient recharging is also possible on the road. The proprietary Audi e-tron Charging Service provides access to more than 110,000 charging points in Europe. A single card is sufficient to start the procedure, regardless of the provider.

Charge management and pre-entry climate control from the couch: the myAudi app

The myAudi app allows customers with an Audi A8 L 60 TFSI e quattro** to use services from the Audi connect offer on their smartphones. They can also check the battery and range status, start the charging process, program the charge timer and view the charge and consumption statistics. Charging stations are shown both in the myAudi app and in the MMI navigation plus (standard equipment) in the car. Another function in the A8** plug-in hybrid version is pre-entry climate control before setting off. The electric compressor of the air conditioning system and the heater booster in the car use power from the high-voltage battery or the socket to heat or cool the interior. And there’s more: The customer can use the pre-entry climate control to activate the steering wheel, seat, mirror and front and rear window heaters as well as seat ventilation to suit their individual requirements: via the myAudi app, a timer in the vehicle or the vehicle key. 

Specific design details and state-of-the-art equipment

The elegantly flowing exterior design of the product line is complemented by subtle specific design elements in the Audi A8 L 60 TFSI e quattro**. The most eye-catching distinctive feature of the luxury sedan with plug-in hybrid drive is a light signature that is based on the Audi e-tron with purely electric drive. There are five horizontal daytime running light segments on the outer edges of the lateral air inlets in the front bumper that form a characteristic signature. There is also a chrome trim on the front bumper and chrome inlays in the door handles. The rear end is accentuated by a continuous diffuser insert and chrome clasp. The Audi A8 L 60 TFSI e quattro** is equipped as standard with exclusive 19-inch aluminum wheels whose 5-arm turbine design is optimized for aerodynamics.

The spacious interior of the Audi A8 L 60 TFSI e quattro** conveys the relaxed atmosphere of a luxurious lounge. When it comes to equipment, the possibilities are virtually unlimited. The most luxurious seat is on the passenger side in the rear: an optional relaxation seat with many possible settings and a heated footrest with a foot massage function. Audi provides more than 30 driver assist systems for the plug-in hybrid sedan which are divided into the City and Tour packages. Lighting options range up to HD matrix LED headlights with Audi laser light and OLED rear lights. 

Orders are now being accepted for the Audi A8 L 60 TFSI e quattro** at a base price in Germany of 109,000 euros. Market introduction begins in the fourth quarter of 2019.

Fuel consumption of the models listed
(Fuel consumption, CO2 emission figures and efficiency classes given in ranges depend on the tires/wheels used)

Audi A8 L 60 TFSI e quattro
Combined fuel consumption in l/100 km (US mpg): 2.7 – 2.5 (87.1 – 94.1);
Combined electric power consumption in kWh/100 km: 21.2 – 20.9;
Combined CO2 emissions in g/km (g/mi): 61 – 57 (98.2 – 91.7)

Audi A7 55 TFSI e quattro
Combined fuel consumption in l/100 km (US mpg): 2.1 – 1.9 (112.0 – 123.8);
Combined electric power consumption in kWh/100 km: 18.1 – 17.5;
Combined CO2 emissions in g/km (g/mi): 48 – 44 (77.2 – 70.8)

Audi Q5 50 TFSI e quattro
Combined fuel consumption in l/100 km (US mpg): 2.4 – 2.0 (98 – 117.6);
Combined electric power consumption in kWh/100 km: 18.8 – 18.1;
Combined CO2 emissions in g/km (g/mi): 54 – 46 (86.9 – 74.0)

Audi Q5 55 TFSI e quattro
Combined fuel consumption in l/100 km (US mpg): 2.4 – 2.0 (98 – 117.6);
Combined electric power consumption in kWh/100 km: 19.1 – 17.5;
Combined CO2 emissions in g/km (g/mi): 54 – 46 (86.9 – 74.0)

Article source: www.audi-mediacenter.com

Audi is expanding its portfolio in the midsize to the luxury class: The Four Rings will also be offering plug-in hybrids in the A7, A8, Q5 and Q7 model lines. They all bear the “TFSI e” logo. The A6 55 TFSI e quattro* is now continuing this series. Like all Audi plug-in hybrid models, it also combines two highly efficient drives to achieve a system output of 270 kW (367 PS). 

Its four-cylinder gasoline engine, a 2.0 TFSI, delivers 185 kW (252 PS). The electric motor, which is integrated into the seven-speed S tronic, has a peak output of 105 kW. The system torque already reaches its maximum of 500 Nm (368.8 lb-ft) at a speed of 1,250 rpm. The lithium-ion battery, which is positioned in the vehicle rear, stores 14.1 kWh of energy. It is integrated such that the luggage compartment offers level and convenient luggage space.

The A6 TFSI e 55 quattro* is a sporty car that is highly efficient at the same time. It accelerates from 0 to 100 km/h (62.1 mph) in 5.6 seconds and has a top speed of 250 km/h (155.3 mph). On purely electric power, it reaches a top speed of 135 km/h (83.9 mph). Its electric range, measured according to the WLTP procedure, is up to 53 kilometers (32.9 mi). Thus the tax rate imposed on it when used as a company car in Germany is cut in half. The powerful plug-in hybrid model is the only premium sedan in the direct competitive environment that has quattro all-wheel drive on board. 

The drive concept of the Audi A6 55 TFSI e quattro* is designed so that customers can do most of their daily driving electrically and therefore with zero local emissions and nearly without sound. They can choose between the three drive modes “EV” for all-electric driving, “Hybrid” for the efficient combination of both drive types and “Hold” to conserve the electrical energy available at any given time. 

The memorandum of understanding is the basis for the development of a digital transport infrastructure that in the long term will offer people greater road safety, better traffic flows and real-time digital services. The city council of Ingolstadt had already approved the cooperation and an application to set up a 5G model region in July. 

5G as a technological prerequisite for connected mobility 

The future 5G cellular network standard will allow significantly higher bandwidths and virtually real-time network responses. 5G is thus an essential technological basis for communication between different road users, automated driving and connections to the Internet of Things (IoT). 

One possible 5G application is connected traffic signals at road junctions that exchange anonymized movement data with cars and other road users via the 5G network. This will enable drivers or cars themselves to react more quickly to unforeseen movements. Mobile 5G devices of pedestrians and cyclists can also be integrated into real-time communication between infrastructure and cars, so that all road users can be connected as comprehensively as possible. Furthermore, new technologies such as 5G can reduce the time spent searching for parking spaces, which is a significant proportion of increased traffic volumes in cities. Free parking spaces will be communicated to drivers as real-time information so that they can navigate directly to them. 

Ingolstadt as an innovation cluster 

The city of Ingolstadt will comprehensively support the installation and development of the cellular infrastructure of Deutsche Telekom, thus supporting application-oriented developments in the mobility sector, for example. As well as Audi, other industrial companies will be able to use the local 5G infrastructure. 

In order to actively inform and involve the local population, a public event is planned at which the three partners will provide information on the technology, measures to be taken and specific fields of application of the 5G initiative. 

“As a technology location, Ingolstadt is open to and welcoming to innovations. Together with companies and scientists, we are prepared to cooperate here in the testing and development of applications. Because if new technologies promise an advantage, we should also use them for the benefit of people. We see cooperation on the ‘Ingolstadt Test Field’ as a contribution towards securing qualified jobs in our city and as a demonstration of our efforts as a location for digital mobility. As with all innovations, however, the population must also be involved in 5G and actively informed about the technology and related projects,” says Dr. Christian Lösel, Mayor of Ingolstadt. 

“As a technology leader, Deutsche Telekom is supporting the city of Ingolstadt and Audi with the implementation of their innovative ideas. We are bringing 5G not only to the people of Germany, but also to the country’s industry. In the future, innovation and 5G will be inseparable. We are therefore delighted to be working with Audi and the city of Ingolstadt,” says Martin Knauer, Head of Cellular Sales for Business Customers at Telekom Deutschland. 

“Consistently connected – that’s our goal along the way to the mobility of tomorrow. On the basis of 5G technology, Audi as an automobile manufacturer can contribute towards improving mobility in cities. Together, we are developing integrated solutions for the city of the future,” says Peter Steiner, Managing Director of Audi Electronics Venture GmbH. 

Audi Electronics Venture GmbH (AEV) has been developing new technologies for the automobiles of the Audi brand since October 2001. The 100‑percent subsidiary of AUDI AG works on new functions and new software, scouts the globe for innovative technologies, invests in startups and cooperates with companies from other industries. In order to meet the challenges of the dynamic high‑tech environment, AEV focuses on combining its own strengths with those of its partners. In this way, AEV accelerates its development cycles and thus effectively extends Audi’s Vorsprung durch Technik. 

Article source: www.audi-mediacenter.com