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On December 14, the first Audi Q8 e-tron drives off the production line at the Brussels plant. It marks the beginning of an era for the new top model in Audi’s electric SUV range. The plant has been a role model for sustainable production since the production of the Audi e-tron began. Around 160,000 units of Audi’s first electric model have been delivered since 2018.

 

Audi board member for Production and Logistics Gerd Walker underlines the importance of the brand’s new top model: “With its increased efficiency and range, as well as its sharpened design, the new Audi Q8 e-tron is a strong statement for electromobility.” Walker also highlights the outstanding role of the Brussels site as a pioneer for sustainable production: “Brussels has done valuable pioneering work. We are learning from our experience of having delivered around 160,000 vehicles worldwide. As the next step, we will leverage this experience to ramp up battery production in Ingolstadt. ”The battery assembly facility in Brussels is playing a groundbreaking role for the entire Group.

Unlike many competitors, Audi focuses on transforming production from the inside out with the aim of heralding the future of production at Audi, the 360factory. Meanwhile, Brussels is a model for some areas of this innovative plant concept. To Audi, investing in existing plants is ‘sustainability in action’ – economically, ecologically, and socially. “The path Audi is taking conserves resources and accelerates our transformation,” Walker emphasizes. For Xavier Ros, Audi board member for Human Resources and Organization, Brussels provides valuable insights concerning targeted employee qualification programs. “The experience Brussels has gained since 2018 can be used across locations throughout the Audi Group.”

Audi Brussels CEO Volker Germann also highlights the role the staff have played: “Building the Audi Q8 e-tron will take more than just our entire infrastructure. Above all, it is our team of passionate employees who come together to make this car.”

Brussels is a role model for sustainable production

The Audi Q8 e-tron will reach customers in Europe and the United States as a certified net carbon-neutral1 car. From 2025, production at all Audi plants will be carbon neutral as part of the company-wide environmental program Mission:Zero. Named “Factory of the Future” in 2020 by the employers’ association Agoria, Brussels achieved this distinction as early as 2018. Since production of the Audi e-tron began, the Belgium site has been recognized as the world’s first certified carbon-neutral high-volume production plant in the premium segment. The site switched to green power back in 2012. Among other things, Audi Brussels installed one of the region’s largest photovoltaic systems on the plant premises, covering 107,000 square meters. The system generates around 9,000-megawatt hours of power from sustainable energy every year. That’s enough to charge some 90,000 Audi Q8 e-tron units and reduce carbon emissions by 1,881 tons. The companies that supply the battery cells are obliged to use only renewable energy sources for production. The electric traction motors for production are transported from Hungary to Brussels by green freight. Since May 2022, Audi has been using rail transport on the approximately 1,300-kilometer route, a decision that reduces carbon emissions by around 2,600 tons annually.

AUDI AG has owned the Belgium site since 2007. After acquiring it, Audi Brussels converted the plant to produce the Audi A1, a new addition to the Audi model range at the time. 2018 saw the birth of the Audi e-tron. In 2021, Audi Brussels produced 43,866 all-electric cars. Starting in the second half of 2023, more than 3,000 employees will also make the Audi Q4 e-tron here.

The new Audi Q8 e-tron with increased efficiency

The new Q8 e-tron’s optimized drive concept, improved aerodynamics, and higher charging performance and battery capacity result in an increased range of up to 582 kilometers in the SUV and up to 600 kilometers in the Sportback (both according to the WLTP). Audi also uses recycled materials in some components for the Audi Q8 e-tron. These materials, recovered via a recycling process, save resources and ensure a closed material cycle that is both efficient and sustainable.

1 Audi understands net-zero carbon emissions to mean a situation where, after other possible reduction measures have been exhausted, the company offsets the carbon emitted by Audi’s products or activities and/or the carbon emissions that currently cannot be avoided in the supply chain, manufacturing, and recycling of Audi vehicles through voluntary offsetting projects carried out worldwide. In this context, carbon emissions generated during a vehicle’s utilization stage, i.e., from when it is delivered to the customer, are not considered.

Article source: www.audi-mediacenter.com

The brand with the four rings has delivered. At the 2019 Consumer Electronics Show (CES), Audi announced it would transform its vehicles into an experience platform for virtual reality (VR). Selected models have been “holoride-ready” since the summer. Audi will return to CES Las Vegas from January 4 to 6, 2023, to offer media professionals and trade show visitors current content and a new VR game through “experience rides”. Following the launch in Germany, the VR entertainment offering will become available in other European markets next year.

 

Audi is the first car manufacturer in the world to bring virtual reality entertainment by holoride to series production. At CES 2023, visitors can experience rides in the rear of an Audi e-tron and e-tron Sportback. The Audi Hub at the Waldorf Astoria will be their starting point.

Behind holoride is a new technology that adapts the virtual content to the car’s driving movements in real time. For example, if the vehicle takes a right turn, the spaceship in the virtual world will also fly to the right. If the car accelerates, the spaceship speeds up, meaning a ride in the car becomes a multimodal gaming event. An added bonus is that by synchronizing the user’s visual and felt experiences, holoride reduces the risk of motion sickness, which many passengers experience when watching movies or other dynamic content in a moving car.

In-car entertainment redefined

Audi initiated the development of this innovative VR or XR (extended reality) technology for backseat passengers, presenting it for the first time at CES 2019. The novel form of entertainment received numerous trade show awards. The tech entertainment start-up company holoride went on to advance the technology and commercialize it for different manufacturers. After launching the platform in Germany in fall, holoride will enter other European markets in early 2023.

“Integrating holoride into our models means we are redefining in-car entertainment,” said Giorgio Delucchi, Audi’s Head of Digital Experience/Business. “Combining real-time vehicle data with virtual content creates a completely new type of experience. Vehicle digitalization is an essential building block in the ongoing transformation of the interior into a third living space. This highly personal space merges living and working spaces into one. This way, holoride serves as another proof point in our roadmap.”

Many Audi models are already holoride-capable

To enjoy the holoride experience, passengers need the “Pioneers’ Pack” starter kit and a holoride-capable Audi vehicle from the A4, A5, A6, A7, A8, Q5, Q7, Q8, Q8 e-tron, Audi e-tron, Audi e-tron Sportback, and Audi e-tron GT1 model lines. The model year 2023 vehicle (production date 25/22 and later) and the third-generation modular infotainment kit (MIB 3) are prerequisites. The Audi models mentioned are holoride-ready across the European market, Canada, the United States, Japan, and China. The availability of holoride itself may be different depending on the individual market. A virtual reality headset enabled for holoride must be connected wirelessly to the vehicle via Bluetooth Low Energy (BLE).

Action-packed VR adventure and a retro game

At launch, holoride users can immerse themselves in two blockbuster games and a range of interactive content. In the VR game “Cloudbreakers: Leaving Heaven,” players control Dev, his scavenger robot Skyjack, and I.O.N.E. through the hostile skies of Stratus, collecting scrap metal and chasing AI guards, all while traveling to their actual destination.This is accomplished through holoride’s “Elastic Content”: the game content adapts to driving movements, journey time, and driving route.

Following the successful VR titles “Pixel Ripped 1989” and “Pixel Ripped 1995”, a new version of the nostalgic game with a 2D look is coming out. In the game specially designed for the car, players accompany the Keene family on a Christmas trip and support David Keene on his mission. The twist here is that the car’s movements are incorporated into the game, developed by the game studio ARVORE.

The four rings at the CARIAD pavilion

CARIAD, the Volkswagen Group's automotive software company, developed the technical requirements to use holoride in selected Audi models. For the first time, CARIAD will also have a pavilion at CES. It will present innovative solutions at the new convention center, including some from Audi or with Audi’s involvement. This means the brand with the four rings will be represented at the CARIAD pavilion since Audi relies on the cumulative expertise and synergies within the Volkswagen Group to develop complex digital systems. In CARIAD, digital user experiences and software expertise is bundled in each vehicle across the Volkswagen Group – covering everything from image processing and sensor and ECU technology to system architectures.

About holoride
holoride leads the way in expanding the boundaries of in-vehicle entertainment with its innovative “Elastic Content.” Founded in 2018 by Nils Wollny, Marcus Kuehne, Daniel Profendiner, and Audi, holoride connects Extended Reality (XR) content in real-time with motion and location-aware vehicle data, such as physical feedback and navigation, to create hyper-immersive XR content and experiences for passengers.

With the Motorverse, a digital experience sphere for moving vehicles, holoride combines the physical and digital world while leveraging the power and potential of web3. At the center of it all is RIDE, holoride’s own cryptocurrency, which was conceived to supercharge the content ecosystem, drive engagement, and create value for all users. The RIDE token connects car manufacturers, content creators, brands, and passengers for a novel in-vehicle economy. It is the first mobility experience token of its kind.

In 2021, holoride won at SXSW Pitch in the “Gaming, Entertainment, and Content” category and went on to receive the competition’s prestigious “Best in Show” award. The company was also named “Best of CES 2019” by Tom’s Guide, CNET, and SlashGear. It was recognized as one of the "100 Best Inventions of 2019" by TIME Magazine and as one of the “100 Most Consumer-Centric Companies of 2022” by Forbes.

 
Article source: www.audi-mediacenter.com

This year the Audi Four Rings logo celebrates its 90th birthday. Everyone who would like to learn more is invited by Audi Tradition to the presentation at the Audi museum mobile. On Thursday December 8th, Professor Sebastian Mock, from Vienna, and Audi historian Ralf Friese will have quite a few stories to tell about the history of Auto Union AG. Please register in advance; admission is free.

 

On June 29, 1932, on the initiative of the State Bank of Saxony, the former Audiwerke AG, Horchwerke AG, and Zschopauer Motorenwerke J. S. Rasmussen AG (DKW) companies merge to form Auto Union AG. The new entity simultaneously concludes an agreement with Wanderer Werke AG on the purchase and lease of Wanderer’s automotive division. The new group is based in Chemnitz, with administration located at the DKW plant in Zschopau until 1936. Following its creation, Auto Union AG is the second-largest motor vehicle group in Germany. The company logo shows four interlocking rings, representing the inseparable unity of the four founding companies. The brand names Audi, DKW, Horch, and Wanderer are retained. Each of the group’s four brands is assigned a specific market segment: While DKW is active in the motorcycle and small cars segment and Wanderer builds and sells mid-size cars, Audi markets cars in the deluxe mid-size segment and Horch stands for luxury cars at the top end of the market.

A new beginning – the Four Rings in Bavaria

While Sebastian Mock, Full Professor for Civil and Corporate Law at the Vienna University of Economics and Business, will examine the consequences of the Great Depression for the German automobile industry and the associated challenges during the foundation of Auto Union AG, Audi historian Ralf Friese will concentrate on the new beginning in Ingolstadt. In 1945, after the end of the Second World War, Auto Union AG, located in the Soviet Occupation Zone, is expropriated. Its factories are dismantled and in 1948 the company is removed from the commercial register of the City of Chemnitz. At the end of 1945, senior Auto Union employees initially establish a depot for Auto Union spare parts in the garrison town Ingolstadt. On September 3, 1949, this becomes Auto Union GmbH, which in the same year begins producing delivery trucks and motorcycles. Tumultuous decades follow, until finally in the 1980s the Audi brand begins to find a more premium position on the market.

In this context, the “Vorsprung durch Technik” is accompanied by developments such as quattro, TDI, aerodynamics in body development and consistent lightweight construction, since 1985 the product and the company have the same name. With the recent redesign of the Four Rings as part of the introduction of the new Audi Q8 e-tron, Audi shows that the brand and its logo can continue to reinvent themselves, even after 90 years.

Article source: www.audi-mediacenter.com

Formula 1 fans will have to wait a little longer before Audi competes in the top class of motorsport for the first time in early 2026. The virtual world is shortening the wait: The brand with the four rings is already part of the official EA SPORTS F1® 22 racing game from Codemasters.

 

At the end of August, Audi announced its entry into Formula 1 during the Belgian Grand Prix at Spa-Francorchamps and at the same time unveiled a show car with a special Audi F1 launch livery. EA SPORTS and Codemasters have now digitally recreated this exact show car in perfect detail and integrated it into the F1® 22 video game with the latest in-game update. 

“It’s not a given to be a part of the official simulation of Formula 1 three years before our first race,” said Henrik Wenders, Head of Brand Audi. “Our show car has caused quite a stir from the very first moment with its striking design and the color scheme that is typical of Audi in motorsport. Everywhere it has been in action, the reactions have been extremely positive. I’m convinced that our show car will also win many fans in the virtual world.”

EA SPORTS is regarded as the leading developer of sports games for console and PC. F1® 22 is the latest version of the official video game of the FIA Formula 1 World Championship, available for PlayStation, Xbox and PC – also in VR on PC. All of the current teams, drivers and tracks are included in the game. Audi’s show car is part of the “Podium Pass Series 4 VIP tier” will be available to gamers from December 7.

“There was incredible excitement when Audi announced it would be joining the F1 grid,” said Paul Jeal, F1 Senior Franchise Director at Codemasters. “We are excited to deliver the stunning launch livery to EA SPORTS F1 22 players as part of Podium Pass Series 4, allowing Audi to establish itself as a title contender in the virtual world ahead of its debut in 2026.”

In the real world, Audi will compete in the FIA Formula 1 World Championship, starting in the 2026 season, with its own factory team in cooperation with Swiss racing team Sauber. The first tests are planned for 2025. At its Neuburg an der Donau facility, Audi is developing its own power unit for the new Formula 1 regulations that will apply from 2026 and take a major step toward sustainability. The power units will be more efficient than they are today, as the proportion of electric power will increase significantly and CO2-neutral synthetic fuel, according to EU standards, will be used.

Article source: www.audi-mediacenter.com

Three requirements must be met for electromobility to succeed: high range, the ability to recharge high-voltage batteries quickly, and uncomplicated access to a dense network of charging points.

 

The new Audi charging service ensures drivers of the brand with the four rings can charge conveniently and reliably almost anywhere in Europe.

The Audi charging service will start on January 1, 2023, in 27 countries, including Germany, and will expand over the course of the year. It will offer access to approx. 400,000 charging points, operated by more than 800 CPOs (charge point operators) including roughly 1,900 high-performance chargers (HPC) from the provider IONITY allowing for fast charging with up to 350 kilowatts of power along major traffic routes.

To make its new charging offering possible, Audi is cooperating with Volkswagen Group Charging GmbH and their Elli brand. The Audi e-tron Charging Service, which was launched four years ago after the introduction of Audi’s first fully electric model, will be replaced and new customers or drivers of current Audi models will switch to the new service with a choice of three dynamic tariffs.

Audi will pay the base fee for the pro tariff for the first year

The pro tariff is aimed primarily at EV drivers who frequently have to charge on the road. In Germany, the monthly base fee is €14.99, but drivers are offered a price of 45 cents per kilowatt hour at alternating current charging stations (AC). Recharging the vehicle’s high-voltage battery at IONITY quick-charging stations is even more attractive compared to the standard prices at fast-charging stations, with the pro tariff; currently high-power charging cost only 35 cents per kilowatt hour.

Anyone who buys a new fully electric Audi will be able to charge at competitive rates from day one – Audi will take care of the base fee for the pro tariff for the first year. However, even when including the base fee, the monthly charge is amortized after only 35 kilowatt hours a month, unlike the two other tariffs. This is equivalent to one average charge at one of the IONITY chargers.

For drivers who only need to charge on the road occasionally, the plus tariff is available, with a monthly base fee of €7.99. This option offers economical prices at AC and DC charging stations with a minimum charge of only 48 kilowatt hours required at a DC charging station per month. The basic tariff has no base fee – kilowatt prices are higher but for this, the tariff provides full access to the Europe-wide charging network and, like the other tariffs, provides all the comfort functions associated with Audi charging. The basic tariff is suited to home chargers who occasionally need an uncomplicated charging solution on the road, without fixed monthly obligations.

The table at the end of this MediaInfo provides a precise overview of the individual tariffs in Germany. When charging abroad, the respective country-specific defined prices apply – this gives drivers of electric vehicles full transparency about the charging costs they can expect even before they travel outside Germany.

Convenient contract management and billing

The comfort functions include integration of the charging points, connected to Audi charging in the vehicle navigation’s charge planning, both in the MMI (Multi Media Interface) and in the app, which can be used to send a pre-planned route to the car. Additionally, via the RFID card (radio-frequency identification) provided or with the myAudi app, the charging stations can be activated, and the charging process started.

Whilst the “Plug & Charge” functionality, which is currently already available at IONITY and Aral Pulse charging stations, is expected to be offered at more providers. Drivers only need to insert the charging cable after activating once in the vehicle and the charging station and car communicate via an encrypted connection. The charging process starts automatically, and billing is done via a means of payment that has been saved in the myAudi app, such as a credit card. “Plug & Charge” will be available in the new Audi charging network shortly after the market launch.

Additionally, customer benefits in the myAudi App will be improved. For example, in the future, car owners will be able to manage the complete Audi contract and book in another tariff with just a few clicks. The app also indicates the prices of the selected charging station and clearly summarizes almost all charging processes. Audi charging is exclusively for Audi customers who drive a battery electric vehicle (BEV) or a plug-in hybrid (PHEV).

Article source: www.audi-mediacenter.com

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